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4.8 KiB
4.8 KiB
| 1 | No | Industry | Keywords | CIP Style | Primary Colors | Secondary Colors | Typography | Key Deliverables | Mood | Best Practices | Avoid |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2 | 1 | Technology | tech software saas startup digital | Modern Tech Geometric | #6366F1 #0EA5E9 #10B981 | #8B5CF6 #F8FAFC | Geometric sans modern | Business cards office signage digital templates vehicle | Innovative forward-thinking | Clean lines digital-first responsive | Dated fonts clip art overly complex |
| 3 | 2 | Finance Banking | bank finance investment wealth | Corporate Minimal Classic | #003366 #1E3A8A #D4AF37 | #0F766E #F8FAFC | Traditional serif modern sans | Premium stationery office signage certificates | Trustworthy established | Conservative premium materials security | Trendy effects casual playful |
| 4 | 3 | Legal | law firm attorney legal services | Classic Traditional | #0F172A #1E3A8A #D4AF37 | #713F12 #F5F5F4 | Serif traditional professional | Letterhead certificates folders office | Authoritative trustworthy | Traditional balanced symmetrical | Playful colors casual fonts |
| 5 | 4 | Healthcare | medical hospital clinic wellness | Fresh Modern Minimal | #0077B6 #10B981 #FFFFFF | #0891B2 #F0FDF4 | Clean professional sans | Staff uniforms ID badges signage | Caring professional clean | Calming colors simple shapes | Red aggressive clinical harsh |
| 6 | 5 | Real Estate | property housing development agency | Corporate Minimal Fresh | #0F766E #1E3A8A #D4AF37 | #0369A1 #F8FAFC | Clean professional sans | Signage vehicle branding folders | Professional trustworthy | Premium materials quality finish | Cheap materials trendy effects |
| 7 | 6 | Hospitality | hotel resort restaurant hospitality | Luxury Premium Elegant | #D4AF37 #0F172A #FFFFFF | #8B4513 #FAFAF9 | Elegant serif script | Uniforms stationery room signage | Welcoming luxurious | Consistent guest experience | Inconsistent cheap materials |
| 8 | 7 | Food Beverage | restaurant cafe food service | Warm Organic Vintage | #DC2626 #F97316 #8B4513 | #CA8A04 #DEB887 | Friendly script bold sans | Uniforms packaging signage menus | Appetizing inviting | Warm colors friendly appeal | Cold clinical sterile |
| 9 | 8 | Fashion | clothing apparel luxury brand | Luxury Premium Monochrome | #000000 #FFFFFF #D4AF37 | #44403C #F5F5F5 | Elegant serif thin sans | Shopping bags packaging tags | Sophisticated elegant | Minimal premium refined | Trendy clipart cheap materials |
| 10 | 9 | Beauty Cosmetics | skincare makeup salon spa | Soft Elegant | #F472B6 #D4AF37 #FFFFFF | #FDA4AF #FDF2F8 | Elegant script thin sans | Packaging uniforms salon signage | Elegant feminine | Soft premium quality | Harsh masculine industrial |
| 11 | 10 | Education | school university learning | Fresh Modern Classic | #4F46E5 #059669 #FFFFFF | #7C3AED #F0FDF4 | Clear readable professional | Certificates ID badges signage stationery | Trustworthy growth | Clear readable balanced | Overly playful unprofessional |
| 12 | 11 | Sports Fitness | gym athletic sports club | Bold Dynamic | #DC2626 #F97316 #000000 | #FBBF24 #FFFFFF | Bold condensed strong | Uniforms gym signage merchandise | Energetic powerful | Bold dynamic movement | Weak passive static |
| 13 | 12 | Entertainment | music events media gaming | Bold Dynamic Gradient | #7C3AED #EC4899 #F59E0B | #06B6D4 #FFFFFF | Bold display creative | Event materials merchandise promotional | Exciting dynamic | Vibrant unique memorable | Conservative boring static |
| 14 | 13 | Automotive | car dealership service repair | Bold Dynamic Industrial | #DC2626 #1E3A8A #000000 | #F97316 #FFFFFF | Bold modern sans | Vehicle branding uniforms signage | Powerful reliable | Strong clean professional | Weak delicate feminine |
| 15 | 14 | Construction | building contractor development | Industrial Bold | #F97316 #334155 #FFFFFF | #CA8A04 #1F2937 | Strong bold sans | Vehicles signage uniforms safety gear | Strong reliable | Bold simple recognizable | Delicate complex trendy |
| 16 | 15 | Agriculture | farm organic produce natural | Warm Organic Natural | #228B22 #8B4513 #DEB887 | #22C55E #F5F5DC | Organic friendly readable | Packaging vehicles signage | Natural sustainable | Earth tones organic materials | Industrial cold synthetic |
| 17 | 16 | Non-Profit | charity organization foundation | Fresh Modern Warm | #0891B2 #10B981 #F97316 | #F472B6 #FFFFFF | Clear readable warm | Stationery event materials certificates | Caring hopeful | Clear message warm colors | Corporate cold complex |
| 18 | 17 | Consulting | business strategy management | Corporate Minimal Swiss | #0F172A #3B82F6 #FFFFFF | #10B981 #F8FAFC | Professional clean sans | Premium stationery presentations | Professional expert | Clean simple professional | Playful casual complex |
| 19 | 18 | Retail | shop store marketplace | Fresh Modern Playful | #6366F1 #F97316 #10B981 | #EC4899 #FFFFFF | Modern friendly sans | Shopping bags signage uniforms | Modern friendly | Simple memorable scalable | Complex dated traditional |
| 20 | 19 | Manufacturing | factory production industrial | Industrial Raw Bold | #374151 #F97316 #FFFFFF | #1F2937 #D6D3D1 | Strong bold condensed | Vehicle branding uniforms signage safety | Strong reliable industrial | Durable visible functional | Delicate decorative impractical |
| 21 | 20 | Logistics | shipping transport freight | Bold Dynamic Corporate | #0369A1 #F97316 #FFFFFF | #1E3A8A #F8FAFC | Bold modern sans | Fleet vehicles uniforms ID badges | Efficient reliable | Clear visible scalable fleet | Inconsistent fleet hard to read |