Refs #474 (finding 1 follow-up to #476, which rewrote design/SKILL.md and added a contract that grepped only */SKILL.md; the same defect one level down survived). - 29 home-rooted paths (~/.claude/skills/design/scripts/...) in design/references/{cip,icon,logo}-design.md -> scripts/... (27 at review time, two more added by #470); the printed hint in design/scripts/cip/generate.py now derives the absolute path from __file__ - 19 project-rooted invocations (.claude/skills/<skill>/scripts/...) in brand/, slides/ and design/ references -> scripts/... (own skill) or ../<skill>/scripts/... (sibling sub-skill; sub-skills are installed side by side in every layout) - brand/scripts/sync-brand-to-tokens.cjs resolved its sibling script from process.cwd(), silently skipping CSS regeneration under plugin and --global installs; now resolved from __dirname, with a warning when the sibling skill is missing; regression test asserts the regeneration - brand/scripts/extract-colors.cjs: tool-neutral hint instead of a project-rooted path into a skill this plugin does not ship - "Script Paths" section in the five sub-skills that invoke scripts: script path from the skill directory, working directory at the project root - new test_skill_script_paths.py (src, mirrored to both scripts/tests copies): every python/node/bash invocation in every shipped skill markdown must be skill-relative and name a file that ships - check-asset-sync.yml: contract covers every file under both skill trees and home-/project-/variable-rooted forms; ${CLAUDE_PLUGIN_ROOT} allowed only in the plugin-only core SKILL.md; LC_ALL=C + -I for the tracked .coverage binary; grep errors fail instead of passing; push filter includes the workflow and sync-assets.mjs - CLI copy regenerated via sync-assets.mjs Co-authored-by: notbucki <daniel@buckenmaier.xyz> Co-authored-by: Claude Fable 5.1 <noreply@anthropic.com>
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Copywriting Formulas
25 formulas for persuasive slide copy.
Core Formulas
PAS (Problem-Agitate-Solution)
Use: Problem slides, pain points Components: Problem → Agitate → Solution Template: "[Pain point]? Every [time frame], [consequence]. [Solution] fixes this."
AIDA (Attention-Interest-Desire-Action)
Use: CTAs, closing slides Components: Attention → Interest → Desire → Action Template: "[Bold statement]. [Benefit detail]. [Social proof]. [CTA]."
FAB (Features-Advantages-Benefits)
Use: Feature slides, product showcases Components: Feature → Advantage → Benefit Template: "[Feature] lets you [advantage], so you can [benefit]."
Cost of Inaction
Use: Agitation slides, urgency Components: Status Quo → Loss → Time Decay Template: "Without [solution], you're losing [amount] every [timeframe]."
Before-After-Bridge
Use: Transformation slides, case studies Components: Before → After → Bridge Template: "[Pain point before]. [Desired state after]. [Your solution] is the bridge."
Formula-to-Slide Mapping
| Slide Type | Primary Formula | Emotion |
|---|---|---|
| Title/Hook | AIDA, Hook | curiosity |
| Problem | PAS, Agitate | frustration |
| Cost/Risk | Cost of Inaction | fear |
| Solution | FAB, BAB | hope |
| Features | FAB | confidence |
| Traction | Proof Stack | trust |
| Social Proof | Testimonial | trust |
| Pricing | Value Stack | confidence |
| CTA | AIDA, Urgency | urgency |
Headline Patterns
Power Words
- "Stop [bad thing]"
- "Get [desired result] in [timeframe]"
- "The [adjective] way to [action]"
- "Why [audience] choose [product]"
- "[Number] ways to [achieve goal]"
Contrast Patterns
- "[Old way] is dead. Meet [new way]."
- "Don't [bad action]. Instead, [good action]."
- "From [pain point] to [benefit]."
Social Proof Patterns
- "[Number]+ [users/companies] trust [product]"
- "Join [notable company] and [notable company]"
- "As seen in [publication]"
Search Commands
# Find formula for slide type
python ../design-system/scripts/search-slides.py "problem agitation" -d copy
# Get emotion-appropriate formula
python ../design-system/scripts/search-slides.py "urgency cta" -d copy
Quick Reference
| Need | Use Formula |
|---|---|
| Create urgency | Cost of Inaction, Scarcity |
| Build trust | Social Proof, Testimonial |
| Show value | FAB, Value Stack |
| Drive action | AIDA, CTA |
| Tell story | BAB, Story Arc |
| Present data | Proof Stack |