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* fix(cli): install all 7 skills via uipro init, not just the orchestrator `uipro init` rendered only the orchestrator (ui-ux-pro-max) and never delivered the 6 sibling skills (banner-design, brand, design, design-system, slides, ui-styling), so users got 1 of 7 skills (#362). - sync-assets.mjs: bundle the 6 sub-skills into cli/assets/skills/ as static copies (source of truth: .claude/skills/), with sync + check coverage. Excludes ui-styling/canvas-fonts (~5.8MB of TTF) and __pycache__/.pyc cruft — a skill registers from its SKILL.md, not its fonts — so the bundle adds ~0.9MB, not ~6.6MB. - template.ts: after rendering the orchestrator, install each bundled sub-skill as a sibling. The skills parent is derived from the platform's skillPath (skills/ for most, prompts/ for copilot, steering/ for kiro) rather than hardcoded. - uninstall.ts: remove the sub-skills too. Verified: check:assets in sync, tsc passes, and a per-platform install harness delivers all 7 skills to the correct parent dir with no fonts. Closes #362 * fix(cli): filter excluded files from target side of check:assets check:assets filtered sourceFiles with isExcludedAssetFile but not targetFiles, so a stray cli/assets/scripts/__pycache__/*.pyc (generated by a local Python run) was reported as an "extra asset file" and failed the gate. Apply the same predicate to targetFiles in both the dirsToSync and sub-skill loops. Verified: check:assets now passes with __pycache__/*.pyc present in the target tree; typecheck passes. * fix(cli): uninstall from each platform's real skills dir, not hardcoded skills/ removeSkillDir() hardcoded <folder>/skills/<name>, but the installer places skills under each platform config's skillPath parent — copilot in .github/prompts/, kiro in .kiro/steering/. So uninstall left those platforms' skills (orchestrator + sub-skills) behind. Derive the install parent from loadPlatformConfig(aiType).folderStructure (same source the installer uses), and keep the legacy <folder>/skills/ cleanup (incl. .shared/) for older installs. Deduped via a Set. Verified: typecheck passes; an install+uninstall harness removes all 7 skills with zero leftovers for claude (.claude/skills), copilot (.github/prompts) and kiro (.kiro/steering). * fix(cli): re-sync bundled sub-skills after #385 stripped ckm- names #385 merged to main and removed the ckm- prefix from the six .claude/skills/*/SKILL.md name fields. This branch's bundled copies under cli/assets/skills/ still carried the old ckm- names, so after the PR merges with main the source no longer matched the bundle and the check-asset-sync CI gate failed (stale asset file: skills/*/SKILL.md). Merge main and regenerate the bundle so cli/assets/skills matches the current .claude/skills source of truth. check:assets and typecheck pass.
27 lines
6.3 KiB
CSV
27 lines
6.3 KiB
CSV
id,formula_name,keywords,components,use_case,example_template,emotion_trigger,slide_type,source
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1,AIDA,"aida, attention, interest, desire, action",Attention→Interest→Desire→Action,Lead-gen CTAs general persuasion,"{Attention hook} → {Interesting detail} → {Desirable outcome} → {Action step}",Curiosity→Engagement→Want→Urgency,CTA slides,Classic copywriting 1898
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2,PAS,"pas, problem, agitation, solution, dan kennedy",Problem→Agitate→Solution,Sales pages problem slides most reliable,"You're struggling with {problem}. It's costing you {agitation}. {Solution} fixes this.",Frustration→Fear→Relief,Problem slides,Dan Kennedy
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3,4Ps,"4ps, promise, picture, proof, push, ray edwards",Promise→Picture→Proof→Push,Home pages lead-gen,"{Promise benefit} → {Picture future state} → {Proof it works} → {Push to act}",Hope→Vision→Trust→Action,Solution slides,Ray Edwards
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4,Before-After-Bridge,"bab, before, after, bridge, transformation",Before→After→Bridge,Transformation case studies,"Before: {old state}. After: {new state}. Bridge: {how to get there}",Pain→Pleasure→Path,Before/after slides,Copywriting classic
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5,QUEST,"quest, qualify, understand, educate, stimulate, transition",Qualify→Understand→Educate→Stimulate→Transition,Matching solution to prospect,"{Qualify audience} → {Show understanding} → {Educate on solution} → {Stimulate desire} → {Transition to CTA}",Recognition→Empathy→Learning→Excitement,Educational slides,Michel Fortin
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6,Star-Story-Solution,"star, story, solution, narrative",Star→Story→Solution,Personality brands info products,"{Introduce character} → {Tell their struggle} → {Reveal their solution}",Connection→Empathy→Hope,Case study slides,CopyHackers
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7,Feature-Advantage-Benefit,"fab, feature, advantage, benefit",Feature→Advantage→Benefit,Feature explanations product slides,"{Feature name}: {What it does} → {Why that matters} → {How it helps you}",Curiosity→Understanding→Desire,Feature slides,Sales training classic
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8,What If,"what if, imagination, possibility, hook",What if + Possibility,Opening hooks vision slides,"What if you could {desirable outcome} without {common obstacle}?",Wonder→Possibility,Title problem slides,Headline formula
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9,How To,"how to, tutorial, guide, instruction",How to + Specific outcome,Educational actionable content,"How to {achieve specific result} in {timeframe or steps}",Curiosity→Empowerment,Educational slides,Headline formula
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10,Number List,"number, list, reasons, ways, tips",Number + Topic + Promise,Scannable benefit lists,"{Number} {Ways/Reasons/Tips} to {achieve outcome}",Curiosity→Completeness,Feature summary slides,Content marketing
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11,Question Hook,"question, hook, curiosity, engagement",Question that implies answer,Opening engagement slides,"{Question that reader answers yes to}? Here's how.",Recognition→Curiosity,Opening slides,Rhetorical technique
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12,Proof Stack,"proof, evidence, credibility, stats",Stat→Source→Implication,Building credibility trust,"{Impressive stat} (Source: {credible source}). This means {implication for audience}.",Trust→Validation,Traction proof slides,Social proof theory
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13,Future Pacing,"future, vision, imagine, picture this",Imagine + Future state,Vision and aspiration slides,"Imagine: {desirable future scenario}. That's what {solution} delivers.",Aspiration→Desire,Solution CTA slides,NLP technique
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14,Social Proof,"social proof, testimonial, customers, trust",Who + Result + Quote,Credibility through others,"{Customer name} increased {metric} by {amount}. '{Quote about experience}'",Trust→FOMO,Testimonial slides,Robert Cialdini
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15,Scarcity Urgency,"scarcity, urgency, limited, deadline, fomo",Limited + Deadline + Consequence,Driving action urgency,"Only {quantity} available. Offer ends {date}. {Consequence of missing out}.",Fear of loss→Action,CTA closing slides,Cialdini influence
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16,Cost of Inaction,"cost, inaction, consequence, loss",Current cost + Future cost + Comparison,Motivating change,"Every {timeframe} without {solution} costs you {quantified loss}. That's {larger number} per year.",Loss aversion→Urgency,Problem agitation slides,Loss aversion psychology
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17,Simple Benefit,"benefit, value, outcome, result",You get + Specific benefit,Clear value communication,"{Solution}: You get {specific tangible benefit}.",Clarity→Desire,Any slide,Direct response
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18,Objection Preempt,"objection, concern, but, however, faq",Objection + Response + Proof,"Handling concerns proactively","You might think {objection}. Actually, {counter with proof}.",Doubt→Resolution,FAQ objection slides,Sales training
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19,Comparison Frame,"comparison, versus, than, better, alternative",Us vs Them + Specific difference,Competitive positioning,"{Competitor approach}: {limitation}. {Our approach}: {advantage}.",Evaluation→Preference,Comparison slides,Positioning strategy
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20,Pain-Claim-Gain,"pcg, pain, claim, gain",Pain point→Bold claim→Specific gain,Concise value proposition,"{Pain point}? {Bold claim about solution}. Result: {specific gain}.",Frustration→Hope→Excitement,Problem/solution slides,Copywriting framework
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21,One Thing,"one thing, single, focus, key",The one thing + Why it matters,Focus and clarity,"The #1 thing {audience} needs to {outcome} is {one thing}.",Focus→Clarity,Key message slides,Gary Keller concept
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22,Riddle Open,"riddle, mystery, puzzle, question",Mystery + Reveal + Implication,Engagement through curiosity,"{Intriguing mystery or paradox}. The answer: {reveal}. For you: {implication}.",Mystery→Insight,Opening slides,Storytelling technique
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23,Hero Journey,"hero, journey, transformation, story",Ordinary→Call→Challenge→Triumph,Narrative structure,"{Character in ordinary world} → {Discovers challenge} → {Overcomes with solution} → {Achieves transformation}",Identification→Tension→Triumph,Full deck structure,Joseph Campbell
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24,Value Stack,"value, stack, bundle, worth",Component + Value → Total value,Justifying price/investment,"{Item 1} (Worth ${X}) + {Item 2} (Worth ${Y}) + ... = Total value ${Z}. Your investment: ${actual price}.",Value perception,Pricing offer slides,Info product marketing
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25,Power Statement,"power, statement, bold, declaration",Bold declaration + Supporting fact,Authority and confidence,"{Bold declaration}. {Supporting evidence or fact}.",Confidence→Trust,Key message slides,Thought leadership
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