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* fix(cli): install all 7 skills via uipro init, not just the orchestrator `uipro init` rendered only the orchestrator (ui-ux-pro-max) and never delivered the 6 sibling skills (banner-design, brand, design, design-system, slides, ui-styling), so users got 1 of 7 skills (#362). - sync-assets.mjs: bundle the 6 sub-skills into cli/assets/skills/ as static copies (source of truth: .claude/skills/), with sync + check coverage. Excludes ui-styling/canvas-fonts (~5.8MB of TTF) and __pycache__/.pyc cruft — a skill registers from its SKILL.md, not its fonts — so the bundle adds ~0.9MB, not ~6.6MB. - template.ts: after rendering the orchestrator, install each bundled sub-skill as a sibling. The skills parent is derived from the platform's skillPath (skills/ for most, prompts/ for copilot, steering/ for kiro) rather than hardcoded. - uninstall.ts: remove the sub-skills too. Verified: check:assets in sync, tsc passes, and a per-platform install harness delivers all 7 skills to the correct parent dir with no fonts. Closes #362 * fix(cli): filter excluded files from target side of check:assets check:assets filtered sourceFiles with isExcludedAssetFile but not targetFiles, so a stray cli/assets/scripts/__pycache__/*.pyc (generated by a local Python run) was reported as an "extra asset file" and failed the gate. Apply the same predicate to targetFiles in both the dirsToSync and sub-skill loops. Verified: check:assets now passes with __pycache__/*.pyc present in the target tree; typecheck passes. * fix(cli): uninstall from each platform's real skills dir, not hardcoded skills/ removeSkillDir() hardcoded <folder>/skills/<name>, but the installer places skills under each platform config's skillPath parent — copilot in .github/prompts/, kiro in .kiro/steering/. So uninstall left those platforms' skills (orchestrator + sub-skills) behind. Derive the install parent from loadPlatformConfig(aiType).folderStructure (same source the installer uses), and keep the legacy <folder>/skills/ cleanup (incl. .shared/) for older installs. Deduped via a Set. Verified: typecheck passes; an install+uninstall harness removes all 7 skills with zero leftovers for claude (.claude/skills), copilot (.github/prompts) and kiro (.kiro/steering). * fix(cli): re-sync bundled sub-skills after #385 stripped ckm- names #385 merged to main and removed the ckm- prefix from the six .claude/skills/*/SKILL.md name fields. This branch's bundled copies under cli/assets/skills/ still carried the old ckm- names, so after the PR merges with main the source no longer matched the bundle and the check-asset-sync CI gate failed (stale asset file: skills/*/SKILL.md). Merge main and regenerate the bundle so cli/assets/skills matches the current .claude/skills source of truth. check:assets and typecheck pass.
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Brand Voice Framework
Voice vs. Tone
Voice = Brand's personality (consistent) Tone = How voice adapts to context (variable)
Example: A friendly brand (voice) might be celebratory in a win announcement but empathetic in a support response (tone).
Voice Dimensions
Tone Spectrum
Formal ←――――――――――――――→ Casual
[Legal docs] [Social media]
Language Spectrum
Simple ←――――――――――――――→ Complex
[Consumer] [Technical B2B]
Character Spectrum
Serious ←――――――――――――――→ Playful
[Finance] [Entertainment]
Emotion Spectrum
Reserved ←――――――――――――――→ Expressive
[Corporate] [Lifestyle brand]
Voice Development Process
Step 1: Define Personality Traits
Choose 3-5 traits that describe your brand:
- Confident, not arrogant
- Friendly, not unprofessional
- Knowledgeable, not condescending
- Innovative, not gimmicky
- Authentic, not casual
Step 2: Create Voice Chart
| Trait | Description | Do | Don't |
|---|---|---|---|
| [Trait] | [Meaning] | [Example] | [Example] |
Step 3: Context Adaptation
| Context | Tone Shift | Example |
|---|---|---|
| Social media | More casual | "Hey there!" |
| Support | More empathetic | "We understand..." |
| Legal | More formal | "In accordance with..." |
| Sales | More confident | "You'll see results..." |
Voice Testing
Ask these questions:
- Does this sound like our brand?
- Would a competitor say this?
- Does it resonate with our audience?
- Is it consistent with our values?
Voice Guide Template
## [Brand] Voice Guide
### We Are
- [Trait 1]: [Description]
- [Trait 2]: [Description]
- [Trait 3]: [Description]
### We Sound Like
[Example phrases]
### We Don't Sound Like
[Anti-examples]
### Sample Rewrites
Before: [Generic copy]
After: [Branded copy]