feat(skills): add brand skill

2026-04-25 11:18:17 +00:00 · 2026-03-10 12:05:34 +07:00 · 2026-03-10 12:05:34 +07:00 · 6512820396
commit 6512820396
parent 56a1e8f3d3
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--- a/.claude/skills/brand/SKILL.md
+++ b/.claude/skills/brand/SKILL.md
@ -0,0 +1,97 @@
+---
+name: ckm:brand
+description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
+argument-hint: "[update|review|create] [args]"
+metadata:
+  author: claudekit
+  version: "1.0.0"
+---
+
+# Brand
+
+Brand identity, voice, messaging, asset management, and consistency frameworks.
+
+## When to Use
+
+- Brand voice definition and content tone guidance
+- Visual identity standards and style guide development
+- Messaging framework creation
+- Brand consistency review and audit
+- Asset organization, naming, and approval
+- Color palette management and typography specs
+
+## Quick Start
+
+**Inject brand context into prompts:**
+```bash
+node scripts/inject-brand-context.cjs
+node scripts/inject-brand-context.cjs --json
+```
+
+**Validate an asset:**
+```bash
+node scripts/validate-asset.cjs <asset-path>
+```
+
+**Extract/compare colors:**
+```bash
+node scripts/extract-colors.cjs --palette
+node scripts/extract-colors.cjs <image-path>
+```
+
+## Brand Sync Workflow
+
+```bash
+# 1. Edit docs/brand-guidelines.md (or use /brand update)
+# 2. Sync to design tokens
+node scripts/sync-brand-to-tokens.cjs
+# 3. Verify
+node scripts/inject-brand-context.cjs --json | head -20
+```
+
+**Files synced:**
+- `docs/brand-guidelines.md` → Source of truth
+- `assets/design-tokens.json` → Token definitions
+- `assets/design-tokens.css` → CSS variables
+
+## Subcommands
+
+| Subcommand | Description | Reference |
+|------------|-------------|-----------|
+| `update` | Update brand identity and sync to all design systems | `references/update.md` |
+
+## References
+
+| Topic | File |
+|-------|------|
+| Voice Framework | `references/voice-framework.md` |
+| Visual Identity | `references/visual-identity.md` |
+| Messaging | `references/messaging-framework.md` |
+| Consistency | `references/consistency-checklist.md` |
+| Guidelines Template | `references/brand-guideline-template.md` |
+| Asset Organization | `references/asset-organization.md` |
+| Color Management | `references/color-palette-management.md` |
+| Typography | `references/typography-specifications.md` |
+| Logo Usage | `references/logo-usage-rules.md` |
+| Approval Checklist | `references/approval-checklist.md` |
+
+## Scripts
+
+| Script | Purpose |
+|--------|---------|
+| `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection |
+| `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css |
+| `scripts/validate-asset.cjs` | Validate asset naming, size, format |
+| `scripts/extract-colors.cjs` | Extract and compare colors against palette |
+
+## Templates
+
+| Template | Purpose |
+|----------|---------|
+| `templates/brand-guidelines-starter.md` | Complete starter template for new brands |
+
+## Routing
+
+1. Parse subcommand from `$ARGUMENTS` (first word)
+2. Load corresponding `references/{subcommand}.md`
+3. Execute with remaining arguments
--- a/.claude/skills/brand/references/approval-checklist.md
+++ b/.claude/skills/brand/references/approval-checklist.md
@ -0,0 +1,169 @@
+# Asset Approval Checklist
+
+Comprehensive checklist for reviewing marketing assets before approval.
+
+## Quick Review
+
+Before detailed review, verify:
+- [ ] Asset serves stated purpose
+- [ ] Target audience appropriate
+- [ ] No obvious errors or issues
+- [ ] Aligns with campaign goals
+
+## Visual Elements
+
+### Logo Usage
+- [ ] Correct logo variant for context
+- [ ] Proper clear space maintained
+- [ ] Minimum size requirements met
+- [ ] Approved colors only
+- [ ] No unauthorized modifications
+- [ ] Appropriate for background
+
+### Color Compliance
+- [ ] Uses brand palette colors only
+- [ ] Primary/secondary ratio appropriate (60/30/10)
+- [ ] Semantic colors used correctly
+- [ ] No off-brand colors introduced
+- [ ] Consistent across all elements
+
+### Typography
+- [ ] Brand fonts used throughout
+- [ ] Correct font weights applied
+- [ ] Proper type hierarchy
+- [ ] Appropriate sizes for medium
+- [ ] Line heights adequate
+- [ ] No orphans/widows in body text
+
+### Imagery
+- [ ] Matches brand photography style
+- [ ] Appropriate subjects/content
+- [ ] Quality meets requirements
+- [ ] Properly licensed/credited
+- [ ] Optimized for intended use
+
+## Accessibility
+
+### Visual Accessibility
+- [ ] Text contrast ratio >= 4.5:1 (AA)
+- [ ] Large text contrast >= 3:1
+- [ ] Interactive elements have visible focus
+- [ ] Color not sole indicator of meaning
+- [ ] Alt text for all images
+
+### Content Accessibility
+- [ ] Clear and scannable layout
+- [ ] Readable font sizes
+- [ ] Logical reading order
+- [ ] Meaningful headings structure
+- [ ] Links describe destination
+
+## Content Quality
+
+### Copy Review
+- [ ] Matches brand voice
+- [ ] Appropriate tone for context
+- [ ] No prohibited terms used
+- [ ] Value proposition clear
+- [ ] CTA compelling and clear
+- [ ] Proofread for errors
+
+### Messaging
+- [ ] Aligns with key messages
+- [ ] Differentiators highlighted
+- [ ] Benefits over features
+- [ ] Target audience addressed
+- [ ] No conflicting claims
+
+## Technical Requirements
+
+### File Specifications
+- [ ] Correct file format
+- [ ] Appropriate resolution
+- [ ] File size optimized
+- [ ] Proper naming convention
+- [ ] Metadata included
+
+### Platform Requirements
+| Platform | Verified |
+|----------|----------|
+| Instagram | [ ] Correct dimensions |
+| Twitter/X | [ ] Meets requirements |
+| LinkedIn | [ ] Professional standards |
+| Facebook | [ ] Guidelines compliant |
+| Email | [ ] Size under 1MB |
+| Web | [ ] Optimized for web |
+
+## Legal & Compliance
+
+### Intellectual Property
+- [ ] Stock images licensed
+- [ ] Music/audio cleared
+- [ ] No trademark violations
+- [ ] User content authorized
+- [ ] Credits included where needed
+
+### Regulatory
+- [ ] Required disclosures present
+- [ ] No misleading claims
+- [ ] Pricing accurate
+- [ ] Terms linked where needed
+- [ ] Privacy compliant
+
+## Review Status
+
+### Reviewer Sign-off
+
+| Review Area | Reviewer | Date | Status |
+|-------------|----------|------|--------|
+| Visual Design | | | [ ] Pass / [ ] Revisions |
+| Copy/Content | | | [ ] Pass / [ ] Revisions |
+| Brand Compliance | | | [ ] Pass / [ ] Revisions |
+| Technical | | | [ ] Pass / [ ] Revisions |
+| Legal | | | [ ] Pass / [ ] Revisions |
+
+### Final Approval
+
+- [ ] All review areas passed
+- [ ] Revisions completed (if any)
+- [ ] Final version uploaded
+- [ ] Metadata updated
+- [ ] Ready for publish/use
+
+**Approved By:** _______________
+
+**Date:** _______________
+
+**Version:** _______________
+
+## Common Issues & Fixes
+
+| Issue | Fix |
+|-------|-----|
+| Logo too small | Increase to minimum size |
+| Wrong font | Replace with brand font |
+| Low contrast | Adjust colors for accessibility |
+| Off-brand color | Replace with palette color |
+| Blurry image | Use higher resolution source |
+| Missing alt text | Add descriptive alt text |
+| Weak CTA | Strengthen action-oriented copy |
+
+## Automation Support
+
+The `validate-asset.cjs` script can auto-check:
+- Color palette compliance
+- Minimum dimensions
+- File format/size
+- Naming convention
+- Basic metadata
+
+Run: `node .claude/skills/brand/scripts/validate-asset.cjs <asset-path>`
+
+## Archival
+
+After approval:
+1. Update asset status in manifest.json
+2. Add approver and timestamp
+3. Move previous versions to archive
+4. Update campaign tracking
+5. Notify relevant teams
--- a/.claude/skills/brand/references/asset-organization.md
+++ b/.claude/skills/brand/references/asset-organization.md
@ -0,0 +1,157 @@
+# Asset Organization Guide
+
+Guidelines for organizing marketing assets in a structured, searchable system.
+
+## Directory Structure
+
+```
+project-root/
+├── .assets/                          # Git-tracked metadata
+│   ├── manifest.json                 # Central asset registry
+│   ├── tags.json                     # Tagging system
+│   ├── versions/                     # Version history
+│   │   └── {asset-id}/
+│   │       └── v{n}.json
+│   └── metadata/                     # Type-specific metadata
+│       ├── designs.json
+│       ├── banners.json
+│       ├── logos.json
+│       └── videos.json
+├── assets/                           # Raw files
+│   ├── designs/
+│   │   ├── campaigns/                # Campaign-specific designs
+│   │   ├── web/                      # Website graphics
+│   │   └── print/                    # Print materials
+│   ├── banners/
+│   │   ├── social-media/             # Platform banners
+│   │   ├── email-headers/            # Email template headers
+│   │   └── landing-pages/            # Hero/section images
+│   ├── logos/
+│   │   ├── full-horizontal/          # Full logo with wordmark
+│   │   ├── icon-only/                # Symbol only
+│   │   ├── monochrome/               # Single color versions
+│   │   └── variations/               # Special versions
+│   ├── videos/
+│   │   ├── ads/                      # Promotional videos
+│   │   ├── tutorials/                # How-to content
+│   │   └── testimonials/             # Customer videos
+│   ├── infographics/                 # Data visualizations
+│   └── generated/                    # AI-generated assets
+│       └── {YYYYMMDD}/               # Date-organized
+```
+
+## Naming Convention
+
+### Format
+```
+{type}_{campaign}_{description}_{timestamp}_{variant}.{ext}
+```
+
+### Components
+| Component | Format | Required | Examples |
+|-----------|--------|----------|----------|
+| type | lowercase | Yes | banner, logo, design, video |
+| campaign | kebab-case | Yes* | claude-launch, q1-promo, evergreen |
+| description | kebab-case | Yes | hero-image, email-header |
+| timestamp | YYYYMMDD | Yes | 20251209 |
+| variant | kebab-case | No | dark-mode, 1x1, mobile |
+
+*Use "evergreen" for non-campaign assets
+
+### Examples
+```
+banner_claude-launch_hero-image_20251209_16-9.png
+logo_brand-refresh_horizontal-full-color_20251209.svg
+design_holiday-campaign_email-hero_20251209_dark-mode.psd
+video_product-demo_feature-walkthrough_20251209.mp4
+infographic_evergreen_pricing-comparison_20251209.png
+```
+
+## Metadata Schema
+
+### Asset Entry (manifest.json)
+```json
+{
+  "id": "uuid-v4",
+  "name": "Campaign Hero Banner",
+  "type": "banner",
+  "path": "assets/banners/landing-pages/banner_claude-launch_hero-image_20251209.png",
+  "dimensions": { "width": 1920, "height": 1080 },
+  "fileSize": 245760,
+  "mimeType": "image/png",
+  "tags": ["campaign", "hero", "launch"],
+  "status": "approved",
+  "source": {
+    "model": "imagen-4",
+    "prompt": "...",
+    "createdAt": "2025-12-09T10:30:00Z"
+  },
+  "version": 2,
+  "createdBy": "agent:content-creator",
+  "approvedBy": "user:john",
+  "approvedAt": "2025-12-09T14:00:00Z"
+}
+```
+
+### Version Entry (versions/{id}/v{n}.json)
+```json
+{
+  "version": 2,
+  "previousVersion": 1,
+  "path": "assets/banners/landing-pages/banner_claude-launch_hero-image_20251209_v2.png",
+  "changes": "Updated CTA button color to match brand refresh",
+  "createdAt": "2025-12-09T12:00:00Z",
+  "createdBy": "agent:ui-designer"
+}
+```
+
+## Tagging System
+
+### Standard Tags
+| Category | Values |
+|----------|--------|
+| status | draft, review, approved, archived |
+| platform | instagram, twitter, linkedin, facebook, youtube, email, web |
+| content-type | promotional, educational, brand, product, testimonial |
+| format | 1x1, 4x5, 9x16, 16x9, story, reel, banner |
+| source | imagen-4, veo-3, user-upload, canva, figma |
+
+### Tag Usage
+- Each asset should have: status + platform + content-type
+- Optional: format, source, campaign
+
+## File Organization Best Practices
+
+1. **One file per variant** - Don't combine dark/light in one file
+2. **Source files separate** - Keep .psd/.fig in same structure
+3. **AI assets timestamped** - Auto-organize by generation date
+4. **Archive don't delete** - Move to `archived/` with date prefix
+5. **Large files external** - Videos > 100MB use cloud storage links
+
+## Search Patterns
+
+### By Type
+```bash
+# Find all banners
+ls assets/banners/**/*
+```
+
+### By Campaign
+```bash
+# Find all assets for specific campaign
+grep -l "claude-launch" .assets/manifest.json
+```
+
+### By Status
+```bash
+# Find approved assets only
+jq '.assets[] | select(.status == "approved")' .assets/manifest.json
+```
+
+## Cleanup Workflow
+
+1. Run `extract-colors.cjs` on new assets
+2. Validate against brand guidelines
+3. Update manifest.json with new entries
+4. Tag appropriately
+5. Remove duplicates/outdated versions
--- a/.claude/skills/brand/references/brand-guideline-template.md
+++ b/.claude/skills/brand/references/brand-guideline-template.md
@ -0,0 +1,140 @@
+# Brand Guidelines Template
+
+Use this template to create comprehensive brand guidelines for any project.
+
+## Document Structure
+
+```markdown
+# Brand Guidelines v{X.Y}
+
+## Quick Reference
+- **Primary Color:** #XXXXXX
+- **Secondary Color:** #XXXXXX
+- **Primary Font:** {font-family}
+- **Voice:** {3 key traits}
+
+## 1. Color Palette
+
+### Primary Colors
+| Name | Hex | RGB | Usage |
+|------|-----|-----|-------|
+| {Name} | #{hex} | rgb({r},{g},{b}) | Primary brand color, CTAs, headers |
+| {Name} | #{hex} | rgb({r},{g},{b}) | Supporting accent |
+
+### Secondary Colors
+| Name | Hex | RGB | Usage |
+|------|-----|-----|-------|
+| {Name} | #{hex} | rgb({r},{g},{b}) | Secondary elements |
+| {Name} | #{hex} | rgb({r},{g},{b}) | Highlights |
+
+### Neutral Palette
+| Name | Hex | RGB | Usage |
+|------|-----|-----|-------|
+| Background | #{hex} | rgb({r},{g},{b}) | Page backgrounds |
+| Text Primary | #{hex} | rgb({r},{g},{b}) | Body text |
+| Text Secondary | #{hex} | rgb({r},{g},{b}) | Captions, muted text |
+| Border | #{hex} | rgb({r},{g},{b}) | Dividers, borders |
+
+### Accessibility
+- Text/Background Contrast: {ratio}:1 (WCAG {level})
+- CTA Contrast: {ratio}:1
+- All interactive elements meet WCAG 2.1 AA
+
+## 2. Typography
+
+### Font Stack
+```css
+--font-heading: '{Font}', sans-serif;
+--font-body: '{Font}', sans-serif;
+--font-mono: '{Font}', monospace;
+```
+
+### Type Scale
+| Element | Font | Weight | Size (Desktop/Mobile) | Line Height |
+|---------|------|--------|----------------------|-------------|
+| H1 | {font} | 700 | 48px / 32px | 1.2 |
+| H2 | {font} | 600 | 36px / 28px | 1.25 |
+| H3 | {font} | 600 | 28px / 24px | 1.3 |
+| H4 | {font} | 600 | 24px / 20px | 1.35 |
+| Body | {font} | 400 | 16px / 16px | 1.5 |
+| Small | {font} | 400 | 14px / 14px | 1.5 |
+| Caption | {font} | 400 | 12px / 12px | 1.4 |
+
+## 3. Logo Usage
+
+### Variants
+- **Primary:** Full horizontal logo with wordmark
+- **Stacked:** Vertical arrangement for square spaces
+- **Icon:** Symbol only for favicons, app icons
+- **Monochrome:** Single color for limited palettes
+
+### Clear Space
+Minimum clear space = height of logo mark
+
+### Minimum Size
+- Digital: 80px width minimum
+- Print: 25mm width minimum
+
+### Don'ts
+- Don't rotate or skew
+- Don't change colors outside approved palette
+- Don't add effects (shadows, gradients)
+- Don't crop or modify proportions
+- Don't place on busy backgrounds
+
+## 4. Voice & Tone
+
+### Brand Personality
+{Trait 1}: {Description}
+{Trait 2}: {Description}
+{Trait 3}: {Description}
+
+### Voice Chart
+| Trait | We Are | We Are Not |
+|-------|--------|------------|
+| {Trait} | {Description} | {Anti-description} |
+
+### Tone by Context
+| Context | Tone | Example |
+|---------|------|---------|
+| Marketing | {tone} | "{example}" |
+| Support | {tone} | "{example}" |
+| Error Messages | {tone} | "{example}" |
+| Success | {tone} | "{example}" |
+
+### Prohibited Terms
+- {term 1} (reason)
+- {term 2} (reason)
+
+## 5. Imagery Guidelines
+
+### Photography Style
+- {Lighting preference}
+- {Subject guidelines}
+- {Color treatment}
+
+### Illustrations
+- Style: {description}
+- Colors: Brand palette only
+- Stroke: {weight}px
+
+### Icons
+- Style: {outlined/filled/duotone}
+- Size: 24px base grid
+- Corner radius: {value}px
+```
+
+## Usage
+
+1. Copy template above
+2. Fill in brand-specific values
+3. Save as `docs/brand-guidelines.md`
+4. Reference in content workflows
+
+## Extractable Fields
+
+Scripts can extract:
+- `colors.primary`, `colors.secondary`, `colors.neutral`
+- `typography.heading`, `typography.body`
+- `voice.traits`, `voice.prohibited`
+- `logo.variants`, `logo.minSize`
--- a/.claude/skills/brand/references/color-palette-management.md
+++ b/.claude/skills/brand/references/color-palette-management.md
@ -0,0 +1,186 @@
+# Color Palette Management
+
+Guidelines for defining, extracting, and enforcing brand colors.
+
+## Color System Structure
+
+### Hierarchy
+```
+Primary Colors (1-2)
+├── Main brand color - Used for CTAs, headers, key elements
+└── Supporting primary - Secondary emphasis
+
+Secondary Colors (2-3)
+├── Accent colors - Highlights, interactive states
+└── Supporting visuals - Icons, illustrations
+
+Neutral Palette (3-5)
+├── Background colors - Page, card, modal backgrounds
+├── Text colors - Headings, body, muted text
+└── UI elements - Borders, dividers, shadows
+
+Semantic Colors (4)
+├── Success - #22C55E (green)
+├── Warning - #F59E0B (amber)
+├── Error - #EF4444 (red)
+└── Info - #3B82F6 (blue)
+```
+
+## Color Documentation Format
+
+### Markdown Table
+```markdown
+| Name | Hex | RGB | HSL | Usage |
+|------|-----|-----|-----|-------|
+| Primary Blue | #2563EB | rgb(37,99,235) | hsl(217,91%,53%) | CTAs, links |
+```
+
+### CSS Variables
+```css
+:root {
+  /* Primary */
+  --color-primary: #2563EB;
+  --color-primary-light: #3B82F6;
+  --color-primary-dark: #1D4ED8;
+
+  /* Secondary */
+  --color-secondary: #8B5CF6;
+  --color-accent: #F59E0B;
+
+  /* Neutral */
+  --color-background: #FFFFFF;
+  --color-surface: #F9FAFB;
+  --color-text-primary: #111827;
+  --color-text-secondary: #6B7280;
+  --color-border: #E5E7EB;
+}
+```
+
+### Tailwind Config
+```javascript
+colors: {
+  primary: {
+    DEFAULT: '#2563EB',
+    50: '#EFF6FF',
+    100: '#DBEAFE',
+    500: '#3B82F6',
+    600: '#2563EB',
+    700: '#1D4ED8',
+  }
+}
+```
+
+## Accessibility Requirements
+
+### Contrast Ratios (WCAG 2.1)
+| Level | Normal Text | Large Text | UI Components |
+|-------|-------------|------------|---------------|
+| AA | 4.5:1 | 3:1 | 3:1 |
+| AAA | 7:1 | 4.5:1 | 4.5:1 |
+
+### Checking Contrast
+```javascript
+// Formula for relative luminance
+function luminance(r, g, b) {
+  const [rs, gs, bs] = [r, g, b].map(v => {
+    v /= 255;
+    return v <= 0.03928 ? v / 12.92 : Math.pow((v + 0.055) / 1.055, 2.4);
+  });
+  return 0.2126 * rs + 0.7152 * gs + 0.0722 * bs;
+}
+
+function contrastRatio(l1, l2) {
+  const lighter = Math.max(l1, l2);
+  const darker = Math.min(l1, l2);
+  return (lighter + 0.05) / (darker + 0.05);
+}
+```
+
+## Color Extraction
+
+### From Images
+Use `extract-colors.cjs` script to:
+1. Load image file
+2. Extract dominant colors using k-means clustering
+3. Map to nearest brand colors
+4. Report compliance percentage
+
+### From Brand Guidelines
+Parse markdown to extract:
+- Hex values from tables
+- CSS variable definitions
+- Color names and usage descriptions
+
+## Brand Compliance Validation
+
+### Rules
+1. **Primary color ratio**: 60-70% of design
+2. **Secondary color ratio**: 20-30% of design
+3. **Accent color ratio**: 5-10% of design
+4. **Off-brand tolerance**: Max 20% non-palette colors
+
+### Validation Output
+```json
+{
+  "compliance": 85,
+  "colors": {
+    "brand": ["#2563EB", "#8B5CF6", "#FFFFFF"],
+    "offBrand": ["#FF5500"],
+    "dominant": "#2563EB"
+  },
+  "issues": [
+    "Off-brand color #FF5500 detected (15% coverage)",
+    "Primary color underused (45% vs 60% target)"
+  ]
+}
+```
+
+## Color Usage Guidelines
+
+### Do's
+- Use primary for main CTAs and key elements
+- Maintain consistent hover/active states
+- Test all combinations for accessibility
+- Document color decisions
+
+### Don'ts
+- Use more than 2-3 colors in single component
+- Mix warm and cool tones without intent
+- Use pure black (#000) for text (use #111 or similar)
+- Rely solely on color for meaning (use icons/text too)
+
+## Color Palette Examples
+
+### Tech/SaaS
+```
+Primary: #2563EB (Blue)
+Secondary: #8B5CF6 (Purple)
+Accent: #10B981 (Emerald)
+Background: #F9FAFB
+Text: #111827
+```
+
+### Marketing/Creative
+```
+Primary: #F97316 (Orange)
+Secondary: #EC4899 (Pink)
+Accent: #14B8A6 (Teal)
+Background: #FFFFFF
+Text: #1F2937
+```
+
+### Professional/Corporate
+```
+Primary: #1E40AF (Navy)
+Secondary: #475569 (Slate)
+Accent: #0EA5E9 (Sky)
+Background: #F8FAFC
+Text: #0F172A
+```
+
+## Tools & Resources
+
+- [Coolors](https://coolors.co) - Palette generation
+- [WebAIM Contrast Checker](https://webaim.org/resources/contrastchecker/)
+- [Tailwind Color Reference](https://tailwindcss.com/docs/customizing-colors)
+- [Color Hunt](https://colorhunt.co) - Curated palettes
--- a/.claude/skills/brand/references/consistency-checklist.md
+++ b/.claude/skills/brand/references/consistency-checklist.md
@ -0,0 +1,94 @@
+# Brand Consistency Checklist
+
+## Visual Consistency
+
+### Logo
+- [ ] Correct logo version used
+- [ ] Proper clear space maintained
+- [ ] Approved colors only
+- [ ] Legible at all sizes
+- [ ] No unauthorized modifications
+
+### Colors
+- [ ] Only brand palette colors
+- [ ] Consistent color application
+- [ ] Proper contrast for accessibility
+- [ ] Color ratios maintained
+
+### Typography
+- [ ] Brand fonts used
+- [ ] Correct weights/styles
+- [ ] Proper hierarchy
+- [ ] Consistent formatting
+
+### Imagery
+- [ ] Matches brand style
+- [ ] Consistent editing/filters
+- [ ] Appropriate subjects
+- [ ] Quality standards met
+
+## Voice Consistency
+
+### Tone
+- [ ] Matches brand personality
+- [ ] Appropriate for context
+- [ ] Consistent across channels
+- [ ] No conflicting messages
+
+### Language
+- [ ] Brand terminology used
+- [ ] Consistent capitalization
+- [ ] Proper abbreviations
+- [ ] Jargon level appropriate
+
+### Messaging
+- [ ] Aligns with key messages
+- [ ] Value prop clear
+- [ ] Differentiators highlighted
+- [ ] CTAs consistent
+
+## Channel Audit
+
+### Website
+- [ ] Homepage
+- [ ] Product pages
+- [ ] Blog/content
+- [ ] Footer/navigation
+
+### Social Media
+- [ ] Profile images
+- [ ] Cover images
+- [ ] Bio/about sections
+- [ ] Post templates
+
+### Email
+- [ ] Header/footer
+- [ ] Templates
+- [ ] Signatures
+- [ ] Automated messages
+
+### Collateral
+- [ ] Presentations
+- [ ] One-pagers
+- [ ] Business cards
+- [ ] Promotional materials
+
+## Common Issues
+
+| Issue | Fix |
+|-------|-----|
+| Outdated logo | Replace with current version |
+| Off-brand colors | Update to palette |
+| Wrong font | Replace with brand font |
+| Inconsistent voice | Apply style guide |
+| Mixed messaging | Align to framework |
+
+## Audit Frequency
+
+| Asset Type | Frequency |
+|------------|-----------|
+| Website | Monthly |
+| Social profiles | Quarterly |
+| Email templates | Quarterly |
+| Sales materials | Quarterly |
+| Full brand audit | Annually |
--- a/.claude/skills/brand/references/logo-usage-rules.md
+++ b/.claude/skills/brand/references/logo-usage-rules.md
@ -0,0 +1,185 @@
+# Logo Usage Rules
+
+Guidelines for proper logo implementation across all marketing materials.
+
+## Logo Variants
+
+### Primary Variants
+| Variant | File Name | Use Case |
+|---------|-----------|----------|
+| Full Horizontal | logo-full-horizontal.{ext} | Website headers, documents |
+| Stacked | logo-stacked.{ext} | Square spaces, social avatars |
+| Icon Only | logo-icon.{ext} | Favicons, app icons, small spaces |
+| Wordmark Only | logo-wordmark.{ext} | When icon already present |
+
+### Color Variants
+| Variant | Use Case |
+|---------|----------|
+| Full Color | Default on white/light backgrounds |
+| Reversed | On dark backgrounds |
+| Monochrome Dark | On light backgrounds when color not possible |
+| Monochrome Light | On dark backgrounds when color not possible |
+
+## Clear Space
+
+### Minimum Clear Space
+The clear space around the logo should equal the height of the logo mark (icon portion).
+
+```
+    ┌─────────────────────────────┐
+    │           [x]               │
+    │   ┌───────────────────┐     │
+    │   │                   │     │
+[x] │   │    [LOGO]         │ [x] │
+    │   │                   │     │
+    │   └───────────────────┘     │
+    │           [x]               │
+    └─────────────────────────────┘
+```
+
+Where [x] = height of logo mark
+
+## Minimum Size
+
+### Digital
+| Format | Minimum Width | Notes |
+|--------|---------------|-------|
+| Full Logo | 120px | All elements legible |
+| Icon Only | 24px | Favicon/small icons |
+| Icon Only | 32px | UI elements |
+
+### Print
+| Format | Minimum Width | Notes |
+|--------|---------------|-------|
+| Full Logo | 35mm | Business cards, letterhead |
+| Icon Only | 10mm | Small print items |
+
+## Color Usage
+
+### Approved Backgrounds
+| Background | Logo Version |
+|------------|--------------|
+| White | Full color or dark mono |
+| Light gray (#F5F5F5+) | Full color or dark mono |
+| Brand primary | Reversed (white) |
+| Dark (#333 or darker) | Reversed (white) |
+| Photography | Ensure sufficient contrast |
+
+### Color Rules
+1. Never change logo colors outside approved palette
+2. Don't use gradients on the logo
+3. Don't apply transparency to logo elements
+4. Don't add shadows or effects
+
+## Incorrect Usage
+
+### Absolute Don'ts
+- ❌ Stretch or compress logo
+- ❌ Rotate at angles
+- ❌ Add drop shadows
+- ❌ Apply gradient fills
+- ❌ Use unapproved colors
+- ❌ Add strokes or outlines
+- ❌ Place on busy backgrounds
+- ❌ Crop any portion
+- ❌ Rearrange elements
+- ❌ Add additional elements
+
+### Visual Examples
+```
+WRONG: Stretched      WRONG: Rotated       WRONG: Wrong color
+┌──────────────┐      ┌────────┐          ┌────────┐
+│   L O G O    │      │  /    │          │ LOGO   │ <- wrong color
+└──────────────┘      │ /LOGO │          └────────┘
+                      └───────/
+```
+
+## Co-branding
+
+### Partner Logo Guidelines
+1. Equal visual weight (same height)
+2. Adequate separation between logos
+3. Use divider line if needed
+4. Both logos in their approved colors
+5. Clear space applies to both
+
+### Layout Options
+```
+Option A: Side by side with divider
+[OUR LOGO] | [PARTNER LOGO]
+
+Option B: Stacked
+    [OUR LOGO]
+        +
+  [PARTNER LOGO]
+```
+
+## File Formats
+
+### Recommended Formats
+| Usage | Format | Notes |
+|-------|--------|-------|
+| Web | SVG | Preferred, scalable |
+| Web fallback | PNG | With transparency |
+| Print | PDF | Vector, high quality |
+| Print alt | EPS | Legacy systems |
+| Documents | PNG | High res (300dpi) |
+
+### File Organization
+```
+assets/logos/
+├── full-horizontal/
+│   ├── logo-full-color.svg
+│   ├── logo-full-color.png
+│   ├── logo-reversed.svg
+│   ├── logo-mono-dark.svg
+│   └── logo-mono-light.svg
+├── icon-only/
+│   ├── icon-full-color.svg
+│   ├── icon-reversed.svg
+│   └── favicon.ico
+└── monochrome/
+    ├── logo-black.svg
+    └── logo-white.svg
+```
+
+## Platform-Specific Guidelines
+
+### Social Media
+| Platform | Format | Size | Notes |
+|----------|--------|------|-------|
+| LinkedIn | PNG | 300x300px | Icon only |
+| Twitter/X | PNG | 400x400px | Icon only |
+| Facebook | PNG | 180x180px | Icon only |
+| Instagram | PNG | 320x320px | Icon only |
+
+### Website
+| Location | Variant | Size |
+|----------|---------|------|
+| Header | Full horizontal | 120-200px width |
+| Footer | Full horizontal | 100-150px width |
+| Favicon | Icon only | 32x32px |
+| Apple Touch | Icon only | 180x180px |
+
+### Documents
+| Document | Variant | Placement |
+|----------|---------|-----------|
+| Letterhead | Full horizontal | Top left |
+| Presentation | Icon + wordmark | Title slide |
+| Report | Full horizontal | Cover + footer |
+
+## Logo Approval Process
+
+### Before Using Logo
+1. Verify you have the correct version
+2. Check background compatibility
+3. Ensure minimum size requirements
+4. Confirm clear space allocation
+5. Review against these guidelines
+
+### Requesting Approval
+For non-standard uses:
+1. Submit mockup showing proposed usage
+2. Include context (medium, audience)
+3. Wait for brand team approval
+4. Document approved exceptions
--- a/.claude/skills/brand/references/messaging-framework.md
+++ b/.claude/skills/brand/references/messaging-framework.md
@ -0,0 +1,85 @@
+# Messaging Framework
+
+## Framework Structure
+
+```
+Mission (Why we exist)
+    ↓
+Vision (Where we're going)
+    ↓
+Value Proposition (What we offer)
+    ↓
+Positioning Statement (How we're different)
+    ↓
+Key Messages (What we say)
+    ↓
+Proof Points (Why to believe)
+```
+
+## Core Statements
+
+### Mission Statement
+```
+We [action] for [audience] by [method] so they can [outcome].
+```
+
+### Vision Statement
+```
+A world where [aspiration/change we want to see].
+```
+
+### Value Proposition
+```
+For [target customer] who [need/problem],
+[Product/Brand] is a [category]
+that [key benefit].
+Unlike [competitors],
+we [unique differentiator].
+```
+
+### Positioning Statement
+```
+[Brand] is the [category] for [audience]
+who want [desired outcome]
+because [reason to believe].
+```
+
+## Message Architecture
+
+### Primary Message
+One sentence that captures your core value.
+
+### Supporting Messages (3-5)
+Each addresses a different benefit or audience need.
+
+| Message | Audience Need | Proof Point |
+|---------|---------------|-------------|
+| [Message 1] | [Need] | [Evidence] |
+| [Message 2] | [Need] | [Evidence] |
+| [Message 3] | [Need] | [Evidence] |
+
+### Elevator Pitches
+
+**10-second:**
+[One sentence that sparks interest]
+
+**30-second:**
+[Problem + solution + differentiation]
+
+**60-second:**
+[Full pitch with proof points]
+
+## Message by Audience
+
+| Audience | Pain Point | Key Message | CTA |
+|----------|------------|-------------|-----|
+| [Segment 1] | [Pain] | [Message] | [Action] |
+| [Segment 2] | [Pain] | [Message] | [Action] |
+
+## Message Testing
+
+1. Is it clear? (No jargon)
+2. Is it differentiated? (Competitors can't say it)
+3. Is it credible? (Can we prove it)
+4. Is it compelling? (Does audience care)
+5. Is it consistent? (Aligns with brand)
--- a/.claude/skills/brand/references/typography-specifications.md
+++ b/.claude/skills/brand/references/typography-specifications.md
@ -0,0 +1,214 @@
+# Typography Specifications
+
+Guidelines for defining and implementing brand typography.
+
+## Font Stack Structure
+
+### Primary Fonts
+```css
+/* Headings - Display font for impact */
+--font-heading: 'Inter', system-ui, -apple-system, sans-serif;
+
+/* Body - Readable for long-form content */
+--font-body: 'Inter', system-ui, -apple-system, sans-serif;
+
+/* Monospace - Code, technical content */
+--font-mono: 'JetBrains Mono', 'Fira Code', monospace;
+```
+
+### Font Loading
+```html
+<!-- Google Fonts (recommended) -->
+<link rel="preconnect" href="https://fonts.googleapis.com">
+<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet">
+```
+
+## Type Scale
+
+### Base System
+- Base size: 16px (1rem)
+- Scale ratio: 1.25 (Major Third)
+
+### Scale Definition
+| Element | Size (rem) | Size (px) | Weight | Line Height |
+|---------|------------|-----------|--------|-------------|
+| Display | 3.815rem | 61px | 700 | 1.1 |
+| H1 | 3.052rem | 49px | 700 | 1.2 |
+| H2 | 2.441rem | 39px | 600 | 1.25 |
+| H3 | 1.953rem | 31px | 600 | 1.3 |
+| H4 | 1.563rem | 25px | 600 | 1.35 |
+| H5 | 1.25rem | 20px | 600 | 1.4 |
+| Body Large | 1.125rem | 18px | 400 | 1.6 |
+| Body | 1rem | 16px | 400 | 1.5 |
+| Small | 0.875rem | 14px | 400 | 1.5 |
+| Caption | 0.75rem | 12px | 400 | 1.4 |
+
+### Responsive Adjustments
+```css
+/* Mobile (< 768px) */
+h1 { font-size: 2rem; }    /* 32px */
+h2 { font-size: 1.5rem; }  /* 24px */
+h3 { font-size: 1.25rem; } /* 20px */
+body { font-size: 1rem; }  /* 16px */
+
+/* Desktop (>= 768px) */
+h1 { font-size: 3rem; }    /* 48px */
+h2 { font-size: 2.25rem; } /* 36px */
+h3 { font-size: 1.75rem; } /* 28px */
+body { font-size: 1rem; }  /* 16px */
+```
+
+## Font Weights
+
+### Weight Scale
+| Name | Value | Usage |
+|------|-------|-------|
+| Regular | 400 | Body text, paragraphs |
+| Medium | 500 | Buttons, nav items |
+| Semibold | 600 | Subheadings, emphasis |
+| Bold | 700 | Headings, CTAs |
+
+### Weight Pairing
+- Headings: 600-700
+- Body: 400
+- Links: 500
+- Buttons: 600
+
+## Line Height Guidelines
+
+### Rules
+| Content Type | Line Height | Notes |
+|--------------|-------------|-------|
+| Headings | 1.1-1.3 | Tighter for visual impact |
+| Body text | 1.5-1.6 | Optimal readability |
+| Small text | 1.4-1.5 | Slightly tighter |
+| Long-form | 1.6-1.75 | Extra comfortable |
+
+## Letter Spacing
+
+### Guidelines
+| Element | Tracking | Value |
+|---------|----------|-------|
+| Display | Tighter | -0.02em |
+| Headings | Normal | 0 |
+| Body | Normal | 0 |
+| All caps | Wider | 0.05em |
+| Small caps | Wider | 0.1em |
+
+## Paragraph Spacing
+
+### Margins
+```css
+/* Heading spacing */
+h1, h2 { margin-top: 2rem; margin-bottom: 1rem; }
+h3, h4 { margin-top: 1.5rem; margin-bottom: 0.75rem; }
+
+/* Paragraph spacing */
+p { margin-bottom: 1rem; }
+p + p { margin-top: 0; }
+```
+
+### Maximum Line Length
+- Body text: 65-75 characters (optimal)
+- Headings: Can be wider
+- Code blocks: 80-100 characters
+
+```css
+.prose {
+  max-width: 65ch;
+}
+```
+
+## CSS Implementation
+
+### Full Variables
+```css
+:root {
+  /* Font Families */
+  --font-heading: 'Inter', system-ui, sans-serif;
+  --font-body: 'Inter', system-ui, sans-serif;
+  --font-mono: 'JetBrains Mono', monospace;
+
+  /* Font Sizes */
+  --text-xs: 0.75rem;
+  --text-sm: 0.875rem;
+  --text-base: 1rem;
+  --text-lg: 1.125rem;
+  --text-xl: 1.25rem;
+  --text-2xl: 1.5rem;
+  --text-3xl: 1.875rem;
+  --text-4xl: 2.25rem;
+  --text-5xl: 3rem;
+
+  /* Font Weights */
+  --font-normal: 400;
+  --font-medium: 500;
+  --font-semibold: 600;
+  --font-bold: 700;
+
+  /* Line Heights */
+  --leading-none: 1;
+  --leading-tight: 1.25;
+  --leading-snug: 1.375;
+  --leading-normal: 1.5;
+  --leading-relaxed: 1.625;
+  --leading-loose: 2;
+}
+```
+
+### Tailwind Config
+```javascript
+theme: {
+  fontFamily: {
+    heading: ['Inter', 'system-ui', 'sans-serif'],
+    body: ['Inter', 'system-ui', 'sans-serif'],
+    mono: ['JetBrains Mono', 'monospace'],
+  },
+  fontSize: {
+    xs: ['0.75rem', { lineHeight: '1rem' }],
+    sm: ['0.875rem', { lineHeight: '1.25rem' }],
+    base: ['1rem', { lineHeight: '1.5rem' }],
+    lg: ['1.125rem', { lineHeight: '1.75rem' }],
+    xl: ['1.25rem', { lineHeight: '1.75rem' }],
+    '2xl': ['1.5rem', { lineHeight: '2rem' }],
+    '3xl': ['1.875rem', { lineHeight: '2.25rem' }],
+    '4xl': ['2.25rem', { lineHeight: '2.5rem' }],
+    '5xl': ['3rem', { lineHeight: '1.1' }],
+  }
+}
+```
+
+## Common Font Pairings
+
+### Clean & Modern
+- Heading: Inter
+- Body: Inter
+
+### Professional
+- Heading: Playfair Display
+- Body: Source Sans Pro
+
+### Startup/Tech
+- Heading: Poppins
+- Body: Open Sans
+
+### Editorial
+- Heading: Merriweather
+- Body: Lato
+
+## Accessibility
+
+### Minimum Sizes
+- Body text: 16px minimum
+- Small text: 14px minimum, not for long content
+- Caption: 12px minimum, use sparingly
+
+### Contrast Requirements
+- Text on background: 4.5:1 minimum (AA)
+- Large text (18px+): 3:1 minimum
+
+### Best Practices
+- Don't use all caps for long text
+- Avoid justified text (use left-align)
+- Ensure adequate line spacing
+- Don't use thin weights (<400) at small sizes
--- a/.claude/skills/brand/references/update.md
+++ b/.claude/skills/brand/references/update.md
@ -0,0 +1,118 @@
+Update brand colors, typography, and style - automatically syncs to all design system files.
+
+<args>$ARGUMENTS</args>
+
+## Overview
+
+This command systematically updates:
+1. `docs/brand-guidelines.md` - Human-readable brand doc
+2. `assets/design-tokens.json` - Token source of truth
+3. `assets/design-tokens.css` - Generated CSS variables
+
+## Workflow
+
+### Step 1: Gather Brand Input
+
+Use `AskUserQuestion` to collect:
+
+**Theme Selection:**
+- Theme name (e.g., "Ocean Professional", "Electric Creative", "Forest Calm")
+
+**Primary Color:**
+- Color name (e.g., "Ocean Blue", "Coral", "Forest Green")
+- Hex code (e.g., #3B82F6)
+
+**Secondary Color:**
+- Color name (e.g., "Golden Amber", "Electric Purple")
+- Hex code
+
+**Accent Color:**
+- Color name (e.g., "Emerald", "Neon Mint")
+- Hex code
+
+**Brand Mood (for AI image generation):**
+- Mood keywords (e.g., "professional, trustworthy, premium" or "bold, creative, energetic")
+
+### Step 2: Update Brand Guidelines
+
+Edit `docs/brand-guidelines.md`:
+
+1. **Quick Reference table** - Update color names and hex codes
+2. **Brand Concept section** - Update theme name and description
+3. **Color Palette section** - Update Primary, Secondary, Accent colors with shades
+4. **AI Image Generation section** - Update base prompt, keywords, mood descriptors
+
+### Step 3: Sync to Design Tokens
+
+Run the sync script:
+```bash
+node .claude/skills/brand/scripts/sync-brand-to-tokens.cjs
+```
+
+This will:
+- Update `assets/design-tokens.json` with new color names and values
+- Regenerate `assets/design-tokens.css` with correct CSS variables
+
+### Step 4: Verify Sync
+
+Confirm all files are updated:
+```bash
+# Check brand context extraction
+node .claude/skills/brand/scripts/inject-brand-context.cjs --json | head -30
+
+# Check CSS variables
+grep "primary" assets/design-tokens.css | head -5
+```
+
+### Step 5: Report
+
+Output summary:
+- Theme: [name]
+- Primary: [name] ([hex])
+- Secondary: [name] ([hex])
+- Accent: [name] ([hex])
+- Files updated: brand-guidelines.md, design-tokens.json, design-tokens.css
+
+## Files Modified
+
+| File | Purpose |
+|------|---------|
+| `docs/brand-guidelines.md` | Human-readable brand documentation |
+| `assets/design-tokens.json` | Token definitions (primitive→semantic→component) |
+| `assets/design-tokens.css` | CSS variables for UI components |
+
+## Skills Used
+
+- `brand` - Brand context extraction and sync
+- `design-system` - Token generation
+
+## Examples
+
+```bash
+# Interactive mode
+/brand:update
+
+# With theme hint
+/brand:update "Ocean Professional"
+
+# Quick preset
+/brand:update "midnight purple"
+```
+
+## Color Presets
+
+If user specifies a preset name, use these defaults:
+
+| Preset | Primary | Secondary | Accent |
+|--------|---------|-----------|--------|
+| ocean-professional | #3B82F6 Ocean Blue | #F59E0B Golden Amber | #10B981 Emerald |
+| electric-creative | #FF6B6B Coral | #9B5DE5 Electric Purple | #00F5D4 Neon Mint |
+| forest-calm | #059669 Forest Green | #92400E Warm Brown | #FBBF24 Sunlight |
+| midnight-purple | #7C3AED Violet | #EC4899 Pink | #06B6D4 Cyan |
+| sunset-warm | #F97316 Orange | #DC2626 Red | #FACC15 Yellow |
+
+## Important
+
+- **Always sync all three files** - Never update just brand-guidelines.md alone
+- **Verify extraction** - Run inject-brand-context.cjs after update to confirm
+- **Test image generation** - Optionally generate a test image to verify brand application
--- a/.claude/skills/brand/references/visual-identity.md
+++ b/.claude/skills/brand/references/visual-identity.md
@ -0,0 +1,96 @@
+# Visual Identity Basics
+
+## Core Visual Elements
+
+### Logo
+- **Primary:** Full logo (horizontal/stacked)
+- **Secondary:** Abbreviated version
+- **Icon/Mark:** Symbol only
+- **Clear space:** Minimum padding around logo
+- **Minimum size:** Smallest readable size
+
+### Color Palette
+```
+Primary Colors (1-2)
+├── Main brand color
+└── Supporting primary
+
+Secondary Colors (2-3)
+├── Accent colors
+└── Supporting visuals
+
+Neutrals (3-4)
+├── Text colors
+├── Background colors
+└── UI elements
+```
+
+### Typography
+| Usage | Font | Weight | Size |
+|-------|------|--------|------|
+| H1 | [Font] | Bold | 32-48px |
+| H2 | [Font] | Semibold | 24-32px |
+| Body | [Font] | Regular | 16-18px |
+| Caption | [Font] | Regular | 12-14px |
+
+## Visual Guidelines Template
+
+```markdown
+## Logo Usage
+
+### Correct Usage
+- [Guidelines for proper logo use]
+
+### Incorrect Usage
+- Don't stretch or distort
+- Don't change colors (unless approved)
+- Don't add effects
+- Don't place on busy backgrounds
+
+## Color Specifications
+
+### Primary Palette
+| Color | Hex | RGB | Usage |
+|-------|-----|-----|-------|
+| [Name] | #XXXXXX | r,g,b | [Where to use] |
+
+### Accessibility
+- Text contrast ratio: 4.5:1 minimum
+- Button contrast: WCAG AA compliant
+
+## Imagery Style
+
+### Photography
+- [Lighting preferences]
+- [Subject guidelines]
+- [Composition rules]
+- [Editing style]
+
+### Illustrations
+- [Style description]
+- [Color usage]
+- [Complexity level]
+
+### Icons
+- [Style: outlined/filled/duotone]
+- [Stroke weight]
+- [Corner radius]
+```
+
+## Quick Checks
+
+### Logo
+- [ ] Correct version for context
+- [ ] Sufficient clear space
+- [ ] Legible at size used
+- [ ] Correct color for background
+
+### Colors
+- [ ] From approved palette
+- [ ] Accessible contrast
+- [ ] Consistent across materials
+
+### Typography
+- [ ] Correct fonts
+- [ ] Appropriate hierarchy
+- [ ] Readable size
--- a/.claude/skills/brand/references/voice-framework.md
+++ b/.claude/skills/brand/references/voice-framework.md
@ -0,0 +1,88 @@
+# Brand Voice Framework
+
+## Voice vs. Tone
+
+**Voice** = Brand's personality (consistent)
+**Tone** = How voice adapts to context (variable)
+
+Example: A friendly brand (voice) might be celebratory in a win announcement but empathetic in a support response (tone).
+
+## Voice Dimensions
+
+### Tone Spectrum
+```
+Formal ←――――――――――――――→ Casual
+[Legal docs]     [Social media]
+```
+
+### Language Spectrum
+```
+Simple ←――――――――――――――→ Complex
+[Consumer]       [Technical B2B]
+```
+
+### Character Spectrum
+```
+Serious ←――――――――――――――→ Playful
+[Finance]        [Entertainment]
+```
+
+### Emotion Spectrum
+```
+Reserved ←――――――――――――――→ Expressive
+[Corporate]      [Lifestyle brand]
+```
+
+## Voice Development Process
+
+### Step 1: Define Personality Traits
+Choose 3-5 traits that describe your brand:
+- Confident, not arrogant
+- Friendly, not unprofessional
+- Knowledgeable, not condescending
+- Innovative, not gimmicky
+- Authentic, not casual
+
+### Step 2: Create Voice Chart
+
+| Trait | Description | Do | Don't |
+|-------|-------------|-----|-------|
+| [Trait] | [Meaning] | [Example] | [Example] |
+
+### Step 3: Context Adaptation
+
+| Context | Tone Shift | Example |
+|---------|------------|---------|
+| Social media | More casual | "Hey there!" |
+| Support | More empathetic | "We understand..." |
+| Legal | More formal | "In accordance with..." |
+| Sales | More confident | "You'll see results..." |
+
+## Voice Testing
+
+Ask these questions:
+1. Does this sound like our brand?
+2. Would a competitor say this?
+3. Does it resonate with our audience?
+4. Is it consistent with our values?
+
+## Voice Guide Template
+
+```markdown
+## [Brand] Voice Guide
+
+### We Are
+- [Trait 1]: [Description]
+- [Trait 2]: [Description]
+- [Trait 3]: [Description]
+
+### We Sound Like
+[Example phrases]
+
+### We Don't Sound Like
+[Anti-examples]
+
+### Sample Rewrites
+Before: [Generic copy]
+After: [Branded copy]
+```
--- a/.claude/skills/brand/scripts/extract-colors.cjs
+++ b/.claude/skills/brand/scripts/extract-colors.cjs
@ -0,0 +1,341 @@
+#!/usr/bin/env node
+/**
+ * extract-colors.cjs
+ *
+ * Extract dominant colors from an image and compare against brand palette.
+ * Uses pure Node.js without external image processing dependencies.
+ *
+ * For full color extraction from images, integrate with ai-multimodal skill
+ * or use ImageMagick via shell commands.
+ *
+ * Usage:
+ *   node extract-colors.cjs <image-path>
+ *   node extract-colors.cjs <image-path> --brand-file <path>
+ *   node extract-colors.cjs --palette  # Show brand palette from guidelines
+ *
+ * Integration:
+ *   For image color analysis, use: ai-multimodal skill or ImageMagick
+ *   magick <image> -colors 10 -depth 8 -format "%c" histogram:info:
+ */
+
+const fs = require("fs");
+const path = require("path");
+
+// Default brand guidelines path
+const DEFAULT_GUIDELINES_PATH = "docs/brand-guidelines.md";
+
+/**
+ * Extract hex colors from markdown content
+ */
+function extractHexColors(text) {
+  const hexPattern = /#[0-9A-Fa-f]{6}\b/g;
+  return [...new Set(text.match(hexPattern) || [])];
+}
+
+/**
+ * Parse brand guidelines for color palette
+ */
+function parseBrandColors(guidelinesPath) {
+  const resolvedPath = path.isAbsolute(guidelinesPath)
+    ? guidelinesPath
+    : path.join(process.cwd(), guidelinesPath);
+
+  if (!fs.existsSync(resolvedPath)) {
+    return null;
+  }
+
+  const content = fs.readFileSync(resolvedPath, "utf-8");
+
+  const palette = {
+    primary: [],
+    secondary: [],
+    neutral: [],
+    semantic: [],
+    all: [],
+  };
+
+  // Extract colors from different sections
+  const sections = [
+    { name: "primary", regex: /### Primary[\s\S]*?(?=###|##|$)/i },
+    { name: "secondary", regex: /### Secondary[\s\S]*?(?=###|##|$)/i },
+    { name: "neutral", regex: /### Neutral[\s\S]*?(?=###|##|$)/i },
+    { name: "semantic", regex: /### Semantic[\s\S]*?(?=###|##|$)/i },
+  ];
+
+  sections.forEach(({ name, regex }) => {
+    const match = content.match(regex);
+    if (match) {
+      const colors = extractHexColors(match[0]);
+      palette[name] = colors;
+      palette.all.push(...colors);
+    }
+  });
+
+  // Dedupe all
+  palette.all = [...new Set(palette.all)];
+
+  return palette;
+}
+
+/**
+ * Convert hex to RGB
+ */
+function hexToRgb(hex) {
+  const result = /^#?([a-f\d]{2})([a-f\d]{2})([a-f\d]{2})$/i.exec(hex);
+  return result
+    ? {
+        r: parseInt(result[1], 16),
+        g: parseInt(result[2], 16),
+        b: parseInt(result[3], 16),
+      }
+    : null;
+}
+
+/**
+ * Convert RGB to hex
+ */
+function rgbToHex(r, g, b) {
+  return (
+    "#" +
+    [r, g, b]
+      .map((x) => {
+        const hex = Math.round(x).toString(16);
+        return hex.length === 1 ? "0" + hex : hex;
+      })
+      .join("")
+      .toUpperCase()
+  );
+}
+
+/**
+ * Calculate color distance (Euclidean in RGB space)
+ */
+function colorDistance(color1, color2) {
+  const rgb1 = typeof color1 === "string" ? hexToRgb(color1) : color1;
+  const rgb2 = typeof color2 === "string" ? hexToRgb(color2) : color2;
+
+  if (!rgb1 || !rgb2) return Infinity;
+
+  return Math.sqrt(
+    Math.pow(rgb1.r - rgb2.r, 2) +
+      Math.pow(rgb1.g - rgb2.g, 2) +
+      Math.pow(rgb1.b - rgb2.b, 2)
+  );
+}
+
+/**
+ * Find nearest brand color
+ */
+function findNearestBrandColor(color, brandColors) {
+  let nearest = null;
+  let minDistance = Infinity;
+
+  brandColors.forEach((brandColor) => {
+    const distance = colorDistance(color, brandColor);
+    if (distance < minDistance) {
+      minDistance = distance;
+      nearest = brandColor;
+    }
+  });
+
+  return { color: nearest, distance: minDistance };
+}
+
+/**
+ * Calculate brand compliance percentage
+ * Distance threshold: 50 (out of max ~441 for RGB)
+ */
+function calculateCompliance(extractedColors, brandColors, threshold = 50) {
+  if (!extractedColors || extractedColors.length === 0) return 100;
+  if (!brandColors || brandColors.length === 0) return 0;
+
+  let matchCount = 0;
+
+  extractedColors.forEach((color) => {
+    const nearest = findNearestBrandColor(color, brandColors);
+    if (nearest.distance <= threshold) {
+      matchCount++;
+    }
+  });
+
+  return Math.round((matchCount / extractedColors.length) * 100);
+}
+
+/**
+ * Generate ImageMagick command for color extraction
+ */
+function generateImageMagickCommand(imagePath, numColors = 10) {
+  return `magick "${imagePath}" -colors ${numColors} -depth 8 -format "%c" histogram:info:`;
+}
+
+/**
+ * Parse ImageMagick histogram output to extract colors
+ */
+function parseImageMagickOutput(output) {
+  const colors = [];
+  const lines = output.trim().split("\n");
+
+  lines.forEach((line) => {
+    // Match pattern like: 12345: (255,128,64) #FF8040 srgb(255,128,64)
+    const hexMatch = line.match(/#([0-9A-Fa-f]{6})/);
+    const countMatch = line.match(/^\s*(\d+):/);
+
+    if (hexMatch) {
+      colors.push({
+        hex: "#" + hexMatch[1].toUpperCase(),
+        count: countMatch ? parseInt(countMatch[1]) : 0,
+      });
+    }
+  });
+
+  // Sort by count (most common first)
+  colors.sort((a, b) => b.count - a.count);
+
+  return colors;
+}
+
+/**
+ * Display brand palette
+ */
+function displayPalette(palette) {
+  console.log("\n" + "=".repeat(50));
+  console.log("BRAND COLOR PALETTE");
+  console.log("=".repeat(50));
+
+  if (palette.primary.length > 0) {
+    console.log("\nPrimary Colors:");
+    palette.primary.forEach((c) => console.log(`  ${c}`));
+  }
+
+  if (palette.secondary.length > 0) {
+    console.log("\nSecondary Colors:");
+    palette.secondary.forEach((c) => console.log(`  ${c}`));
+  }
+
+  if (palette.neutral.length > 0) {
+    console.log("\nNeutral Colors:");
+    palette.neutral.forEach((c) => console.log(`  ${c}`));
+  }
+
+  if (palette.semantic.length > 0) {
+    console.log("\nSemantic Colors:");
+    palette.semantic.forEach((c) => console.log(`  ${c}`));
+  }
+
+  console.log("\n" + "=".repeat(50));
+  console.log(`Total: ${palette.all.length} colors in brand palette`);
+  console.log("=".repeat(50) + "\n");
+}
+
+/**
+ * Main function
+ */
+function main() {
+  const args = process.argv.slice(2);
+  const jsonOutput = args.includes("--json");
+  const showPalette = args.includes("--palette");
+  const brandFileIdx = args.indexOf("--brand-file");
+  const brandFile =
+    brandFileIdx !== -1 ? args[brandFileIdx + 1] : DEFAULT_GUIDELINES_PATH;
+  const brandFileValue = brandFileIdx !== -1 ? args[brandFileIdx + 1] : null;
+  const imagePath = args.find(
+    (a) => !a.startsWith("--") && a !== brandFileValue
+  );
+
+  // Load brand palette
+  const brandPalette = parseBrandColors(brandFile);
+
+  if (!brandPalette) {
+    console.error(`Brand guidelines not found at: ${brandFile}`);
+    console.error(`Create brand guidelines or specify path with --brand-file`);
+    process.exit(1);
+  }
+
+  // Show palette mode
+  if (showPalette || !imagePath) {
+    if (jsonOutput) {
+      console.log(JSON.stringify(brandPalette, null, 2));
+    } else {
+      displayPalette(brandPalette);
+
+      if (!imagePath) {
+        console.log("To extract colors from an image:");
+        console.log("  node extract-colors.cjs <image-path>");
+        console.log("\nOr use ImageMagick directly:");
+        console.log('  magick image.png -colors 10 -depth 8 -format "%c" histogram:info:');
+      }
+    }
+    return;
+  }
+
+  // Resolve image path
+  const resolvedPath = path.isAbsolute(imagePath)
+    ? imagePath
+    : path.join(process.cwd(), imagePath);
+
+  if (!fs.existsSync(resolvedPath)) {
+    console.error(`Image not found: ${resolvedPath}`);
+    process.exit(1);
+  }
+
+  // Generate extraction instructions
+  const result = {
+    image: resolvedPath,
+    brandPalette: brandPalette,
+    extractionCommand: generateImageMagickCommand(resolvedPath),
+    instructions: [
+      "1. Run the ImageMagick command to extract colors:",
+      `   ${generateImageMagickCommand(resolvedPath)}`,
+      "",
+      "2. Or use the ai-multimodal skill:",
+      `   python .claude/skills/ai-multimodal/scripts/gemini_batch_process.py \\`,
+      `     --files "${resolvedPath}" \\`,
+      `     --task analyze \\`,
+      `     --prompt "Extract the 10 most dominant colors as hex values"`,
+      "",
+      "3. Then compare extracted colors against brand palette",
+    ],
+    complianceCheck: {
+      threshold: 50,
+      description:
+        "Colors within distance 50 (RGB space) are considered brand-compliant",
+      brandColors: brandPalette.all,
+    },
+  };
+
+  if (jsonOutput) {
+    console.log(JSON.stringify(result, null, 2));
+  } else {
+    console.log("\n" + "=".repeat(60));
+    console.log("COLOR EXTRACTION HELPER");
+    console.log("=".repeat(60));
+    console.log(`\nImage: ${result.image}`);
+    console.log(`\nBrand Colors: ${brandPalette.all.length} colors loaded`);
+    console.log("\nTo extract colors from this image:\n");
+    result.instructions.forEach((line) => console.log(line));
+    console.log("\n" + "=".repeat(60));
+
+    // Show brand palette for reference
+    console.log("\nBrand Palette Reference:");
+    console.log(`  Primary: ${brandPalette.primary.join(", ") || "none"}`);
+    console.log(`  Secondary: ${brandPalette.secondary.join(", ") || "none"}`);
+    console.log(`  Neutral: ${brandPalette.neutral.join(", ") || "none"}`);
+    console.log("=".repeat(60) + "\n");
+  }
+}
+
+// Export functions for use as module
+module.exports = {
+  parseBrandColors,
+  hexToRgb,
+  rgbToHex,
+  colorDistance,
+  findNearestBrandColor,
+  calculateCompliance,
+  parseImageMagickOutput,
+};
+
+// Run if called directly
+if (require.main === module) {
+  main();
+}
--- a/.claude/skills/brand/scripts/inject-brand-context.cjs
+++ b/.claude/skills/brand/scripts/inject-brand-context.cjs
@ -0,0 +1,349 @@
+#!/usr/bin/env node
+/**
+ * inject-brand-context.cjs
+ *
+ * Extracts brand context from markdown brand guidelines
+ * and outputs a formatted system prompt addition.
+ *
+ * Usage:
+ *   node inject-brand-context.cjs [path-to-guidelines]
+ *   node inject-brand-context.cjs --json [path-to-guidelines]
+ *
+ * Default path: docs/brand-guidelines.md
+ */
+
+const fs = require("fs");
+const path = require("path");
+
+// Default brand guidelines path
+const DEFAULT_GUIDELINES_PATH = "docs/brand-guidelines.md";
+
+/**
+ * Extract hex colors from text
+ */
+function extractHexColors(text) {
+  const hexPattern = /#[0-9A-Fa-f]{6}\b/g;
+  return [...new Set(text.match(hexPattern) || [])];
+}
+
+/**
+ * Extract color data from markdown table
+ */
+function extractColorsFromTable(content) {
+  const colors = {
+    primary: [],
+    secondary: [],
+    neutral: [],
+    semantic: [],
+  };
+
+  // Find color tables
+  const primaryMatch = content.match(
+    /### Primary Colors[\s\S]*?\|[\s\S]*?(?=###|$)/i
+  );
+  const secondaryMatch = content.match(
+    /### Secondary Colors[\s\S]*?\|[\s\S]*?(?=###|$)/i
+  );
+  const neutralMatch = content.match(
+    /### Neutral[\s\S]*?\|[\s\S]*?(?=###|$)/i
+  );
+  const semanticMatch = content.match(
+    /### Semantic[\s\S]*?\|[\s\S]*?(?=###|$)/i
+  );
+
+  if (primaryMatch) colors.primary = extractHexColors(primaryMatch[0]);
+  if (secondaryMatch) colors.secondary = extractHexColors(secondaryMatch[0]);
+  if (neutralMatch) colors.neutral = extractHexColors(neutralMatch[0]);
+  if (semanticMatch) colors.semantic = extractHexColors(semanticMatch[0]);
+
+  return colors;
+}
+
+/**
+ * Extract typography info
+ */
+function extractTypography(content) {
+  const typography = {
+    heading: null,
+    body: null,
+    mono: null,
+  };
+
+  // Look for font definitions
+  const headingMatch = content.match(/--font-heading:\s*['"]([^'"]+)['"]/);
+  const bodyMatch = content.match(/--font-body:\s*['"]([^'"]+)['"]/);
+  const monoMatch = content.match(/--font-mono:\s*['"]([^'"]+)['"]/);
+
+  // Fallback: look in tables
+  const fontStackMatch = content.match(/### Font Stack[\s\S]*?(?=###|##|$)/i);
+  if (fontStackMatch) {
+    const stackText = fontStackMatch[0];
+    const headingAlt = stackText.match(/heading[^']*['"]([^'"]+)['"]/i);
+    const bodyAlt = stackText.match(/body[^']*['"]([^'"]+)['"]/i);
+
+    if (headingAlt) typography.heading = headingAlt[1];
+    if (bodyAlt) typography.body = bodyAlt[1];
+  }
+
+  if (headingMatch) typography.heading = headingMatch[1];
+  if (bodyMatch) typography.body = bodyMatch[1];
+  if (monoMatch) typography.mono = monoMatch[1];
+
+  return typography;
+}
+
+/**
+ * Extract voice/tone information
+ */
+function extractVoice(content) {
+  const voice = {
+    traits: [],
+    prohibited: [],
+    personality: "",
+  };
+
+  // Extract personality traits from table
+  const personalityMatch = content.match(
+    /### Brand Personality[\s\S]*?\|[\s\S]*?(?=###|##|$)/i
+  );
+  if (personalityMatch) {
+    const traits = personalityMatch[0].match(
+      /\*\*([^*]+)\*\*\s*\|\s*([^|]+)/g
+    );
+    if (traits) {
+      voice.traits = traits.map((t) => {
+        const match = t.match(/\*\*([^*]+)\*\*/);
+        return match ? match[1].trim() : "";
+      }).filter(Boolean);
+    }
+  }
+
+  // Extract prohibited terms
+  const prohibitedMatch = content.match(
+    /### Prohibited[\s\S]*?(?=###|##|$)/i
+  );
+  if (prohibitedMatch) {
+    const terms = prohibitedMatch[0].match(/\|\s*([^|]+)\s*\|/g);
+    if (terms) {
+      voice.prohibited = terms
+        .map((t) => t.replace(/\|/g, "").trim())
+        .filter((t) => t && !t.includes("Avoid") && !t.includes("---"));
+    }
+  }
+
+  // Fallback: look for Forbidden Phrases
+  const forbiddenMatch = content.match(
+    /### Forbidden Phrases[\s\S]*?(?=###|##|$)/i
+  );
+  if (forbiddenMatch && voice.prohibited.length === 0) {
+    const items = forbiddenMatch[0].match(/-\s*["']?([^"'\n(]+)/g);
+    if (items) {
+      voice.prohibited = items
+        .map((item) => item.replace(/^-\s*["']?/, "").trim())
+        .filter(Boolean);
+    }
+  }
+
+  voice.personality = voice.traits.join(", ");
+
+  return voice;
+}
+
+/**
+ * Extract core attributes
+ */
+function extractCoreAttributes(content) {
+  const attributes = [];
+
+  const attributesMatch = content.match(
+    /### Core Attributes[\s\S]*?\|[\s\S]*?(?=###|##|$)/i
+  );
+  if (attributesMatch) {
+    const rows = attributesMatch[0].match(
+      /\|\s*\*\*([^*]+)\*\*\s*\|\s*([^|]+)\|/g
+    );
+    if (rows) {
+      rows.forEach((row) => {
+        const match = row.match(/\*\*([^*]+)\*\*\s*\|\s*([^|]+)/);
+        if (match) {
+          attributes.push({
+            name: match[1].trim(),
+            description: match[2].trim(),
+          });
+        }
+      });
+    }
+  }
+
+  return attributes;
+}
+
+/**
+ * Extract AI image generation context
+ */
+function extractImageStyle(content) {
+  const imageStyle = {
+    basePrompt: "",
+    keywords: [],
+    mood: [],
+    donts: [],
+    examplePrompts: [],
+  };
+
+  // Extract base prompt template (content between ``` blocks after "Base Prompt Template")
+  const basePromptMatch = content.match(
+    /### Base Prompt Template[\s\S]*?```\n?([\s\S]*?)```/i
+  );
+  if (basePromptMatch) {
+    imageStyle.basePrompt = basePromptMatch[1].trim().replace(/\n/g, " ");
+  }
+
+  // Extract style keywords from table
+  const keywordsMatch = content.match(
+    /### Style Keywords[\s\S]*?\|[\s\S]*?(?=###|##|$)/i
+  );
+  if (keywordsMatch) {
+    const keywordRows = keywordsMatch[0].match(/\|\s*\*\*[^*]+\*\*\s*\|\s*([^|]+)\|/g);
+    if (keywordRows) {
+      keywordRows.forEach((row) => {
+        const match = row.match(/\|\s*\*\*[^*]+\*\*\s*\|\s*([^|]+)\|/);
+        if (match) {
+          const keywords = match[1].split(",").map((k) => k.trim()).filter(Boolean);
+          imageStyle.keywords.push(...keywords);
+        }
+      });
+    }
+  }
+
+  // Extract visual mood descriptors (bullet points)
+  const moodMatch = content.match(
+    /### Visual Mood Descriptors[\s\S]*?(?=###|##|$)/i
+  );
+  if (moodMatch) {
+    const moodItems = moodMatch[0].match(/-\s*([^\n]+)/g);
+    if (moodItems) {
+      imageStyle.mood = moodItems.map((item) => item.replace(/^-\s*/, "").trim());
+    }
+  }
+
+  // Extract visual don'ts from table
+  const dontsMatch = content.match(
+    /### Visual Don'ts[\s\S]*?\|[\s\S]*?(?=###|##|$)/i
+  );
+  if (dontsMatch) {
+    const dontRows = dontsMatch[0].match(/\|\s*([^|]+)\s*\|\s*([^|]+)\s*\|/g);
+    if (dontRows) {
+      dontRows.forEach((row) => {
+        const match = row.match(/\|\s*([^|]+)\s*\|\s*([^|]+)\s*\|/);
+        if (match && !match[1].includes("Avoid") && !match[1].includes("---")) {
+          imageStyle.donts.push(match[1].trim());
+        }
+      });
+    }
+  }
+
+  // Extract example prompts (content between ``` blocks after specific headers)
+  const exampleMatch = content.match(/### Example Prompts[\s\S]*?(?=##|$)/i);
+  if (exampleMatch) {
+    const prompts = exampleMatch[0].match(/\*\*([^*]+)\*\*:\s*```\n?([\s\S]*?)```/g);
+    if (prompts) {
+      prompts.forEach((p) => {
+        const match = p.match(/\*\*([^*]+)\*\*:\s*```\n?([\s\S]*?)```/);
+        if (match) {
+          imageStyle.examplePrompts.push({
+            type: match[1].trim(),
+            prompt: match[2].trim().replace(/\n/g, " "),
+          });
+        }
+      });
+    }
+  }
+
+  return imageStyle;
+}
+
+/**
+ * Generate system prompt addition
+ */
+function generatePromptAddition(brandContext) {
+  const { colors, typography, voice, attributes, imageStyle } = brandContext;
+
+  let prompt = `
+BRAND CONTEXT:
+==============
+
+VISUAL IDENTITY:
+- Primary Colors: ${colors.primary.join(", ") || "Not specified"}
+- Secondary Colors: ${colors.secondary.join(", ") || "Not specified"}
+- Typography: ${typography.heading || typography.body || "System fonts"}
+
+BRAND VOICE:
+- Personality: ${voice.personality || "Professional"}
+- Core Attributes: ${attributes.map((a) => a.name).join(", ") || "Not specified"}
+
+CONTENT RULES:
+- Prohibited Terms: ${voice.prohibited.join(", ") || "None specified"}
+`;
+
+  // Add image style context if available
+  if (imageStyle && imageStyle.basePrompt) {
+    prompt += `
+IMAGE GENERATION:
+- Base Prompt: ${imageStyle.basePrompt}
+- Style Keywords: ${imageStyle.keywords.slice(0, 10).join(", ") || "Not specified"}
+- Visual Mood: ${imageStyle.mood.slice(0, 5).join("; ") || "Not specified"}
+- Avoid: ${imageStyle.donts.join(", ") || "None specified"}
+`;
+  }
+
+  prompt += `
+Apply these brand guidelines to all generated content.
+Maintain consistent voice, colors, and messaging.
+`;
+
+  return prompt.trim();
+}
+
+/**
+ * Main function
+ */
+function main() {
+  const args = process.argv.slice(2);
+  const jsonOutput = args.includes("--json");
+  const guidelinesPath = args.find((a) => !a.startsWith("--")) || DEFAULT_GUIDELINES_PATH;
+
+  // Resolve path
+  const resolvedPath = path.isAbsolute(guidelinesPath)
+    ? guidelinesPath
+    : path.join(process.cwd(), guidelinesPath);
+
+  // Check if file exists
+  if (!fs.existsSync(resolvedPath)) {
+    console.error(`Error: Brand guidelines not found at ${resolvedPath}`);
+    console.error(`Create brand guidelines at ${DEFAULT_GUIDELINES_PATH} or specify a path.`);
+    process.exit(1);
+  }
+
+  // Read file
+  const content = fs.readFileSync(resolvedPath, "utf-8");
+
+  // Extract brand context
+  const brandContext = {
+    colors: extractColorsFromTable(content),
+    typography: extractTypography(content),
+    voice: extractVoice(content),
+    attributes: extractCoreAttributes(content),
+    imageStyle: extractImageStyle(content),
+    source: resolvedPath,
+    extractedAt: new Date().toISOString(),
+  };
+
+  // Output
+  if (jsonOutput) {
+    console.log(JSON.stringify(brandContext, null, 2));
+  } else {
+    console.log(generatePromptAddition(brandContext));
+  }
+}
+
+main();
--- a/.claude/skills/brand/scripts/sync-brand-to-tokens.cjs
+++ b/.claude/skills/brand/scripts/sync-brand-to-tokens.cjs
@ -0,0 +1,266 @@
+#!/usr/bin/env node
+/**
+ * sync-brand-to-tokens.cjs
+ *
+ * Syncs brand-guidelines.md colors → design-tokens.json → design-tokens.css
+ *
+ * Usage:
+ *   node sync-brand-to-tokens.cjs
+ *   node sync-brand-to-tokens.cjs --dry-run
+ */
+
+const fs = require('fs');
+const path = require('path');
+const { execSync } = require('child_process');
+
+// Paths
+const BRAND_GUIDELINES = 'docs/brand-guidelines.md';
+const DESIGN_TOKENS_JSON = 'assets/design-tokens.json';
+const DESIGN_TOKENS_CSS = 'assets/design-tokens.css';
+const GENERATE_TOKENS_SCRIPT = '.claude/skills/design-system/scripts/generate-tokens.cjs';
+
+/**
+ * Extract color info from brand guidelines markdown
+ */
+function extractColorsFromMarkdown(content) {
+  const colors = {
+    primary: { name: 'primary', shades: {} },
+    secondary: { name: 'secondary', shades: {} },
+    accent: { name: 'accent', shades: {} }
+  };
+
+  // Extract primary color name and hex from Quick Reference table
+  const quickRefMatch = content.match(/Primary Color\s*\|\s*#([A-Fa-f0-9]{6})\s*\(([^)]+)\)/);
+  if (quickRefMatch) {
+    colors.primary.name = quickRefMatch[2].toLowerCase().replace(/\s+/g, '-');
+    colors.primary.base = `#${quickRefMatch[1]}`;
+  }
+
+  const secondaryMatch = content.match(/Secondary Color\s*\|\s*#([A-Fa-f0-9]{6})\s*\(([^)]+)\)/);
+  if (secondaryMatch) {
+    colors.secondary.name = secondaryMatch[2].toLowerCase().replace(/\s+/g, '-');
+    colors.secondary.base = `#${secondaryMatch[1]}`;
+  }
+
+  const accentMatch = content.match(/Accent Color\s*\|\s*#([A-Fa-f0-9]{6})\s*\(([^)]+)\)/);
+  if (accentMatch) {
+    colors.accent.name = accentMatch[2].toLowerCase().replace(/\s+/g, '-');
+    colors.accent.base = `#${accentMatch[1]}`;
+  }
+
+  // Extract all shades from Primary Colors table
+  const primarySection = content.match(/### Primary Colors[\s\S]*?\|[\s\S]*?(?=###|$)/i);
+  if (primarySection) {
+    const hexMatches = primarySection[0].matchAll(/\*\*([^*]+)\*\*\s*\|\s*#([A-Fa-f0-9]{6})/g);
+    for (const match of hexMatches) {
+      const name = match[1].trim().toLowerCase();
+      const hex = `#${match[2]}`;
+      if (name.includes('dark')) colors.primary.dark = hex;
+      else if (name.includes('light')) colors.primary.light = hex;
+      else colors.primary.base = hex;
+    }
+  }
+
+  // Extract secondary shades
+  const secondarySection = content.match(/### Secondary Colors[\s\S]*?\|[\s\S]*?(?=###|$)/i);
+  if (secondarySection) {
+    const hexMatches = secondarySection[0].matchAll(/\*\*([^*]+)\*\*\s*\|\s*#([A-Fa-f0-9]{6})/g);
+    for (const match of hexMatches) {
+      const name = match[1].trim().toLowerCase();
+      const hex = `#${match[2]}`;
+      if (name.includes('dark')) colors.secondary.dark = hex;
+      else if (name.includes('light')) colors.secondary.light = hex;
+      else colors.secondary.base = hex;
+    }
+  }
+
+  // Extract accent shades
+  const accentSection = content.match(/### Accent Colors[\s\S]*?\|[\s\S]*?(?=###|$)/i);
+  if (accentSection) {
+    const hexMatches = accentSection[0].matchAll(/\*\*([^*]+)\*\*\s*\|\s*#([A-Fa-f0-9]{6})/g);
+    for (const match of hexMatches) {
+      const name = match[1].trim().toLowerCase();
+      const hex = `#${match[2]}`;
+      if (name.includes('dark')) colors.accent.dark = hex;
+      else if (name.includes('light')) colors.accent.light = hex;
+      else colors.accent.base = hex;
+    }
+  }
+
+  return colors;
+}
+
+/**
+ * Generate color scale from base color (simple approach)
+ */
+function generateColorScale(baseHex, darkHex, lightHex) {
+  // Use provided shades or generate approximations
+  return {
+    "50": { "$value": lightHex || adjustBrightness(baseHex, 0.9), "$type": "color" },
+    "100": { "$value": lightHex || adjustBrightness(baseHex, 0.8), "$type": "color" },
+    "200": { "$value": adjustBrightness(baseHex, 0.6), "$type": "color" },
+    "300": { "$value": adjustBrightness(baseHex, 0.4), "$type": "color" },
+    "400": { "$value": adjustBrightness(baseHex, 0.2), "$type": "color" },
+    "500": { "$value": baseHex, "$type": "color" },
+    "600": { "$value": darkHex || adjustBrightness(baseHex, -0.15), "$type": "color" },
+    "700": { "$value": adjustBrightness(baseHex, -0.3), "$type": "color" },
+    "800": { "$value": adjustBrightness(baseHex, -0.45), "$type": "color" },
+    "900": { "$value": adjustBrightness(baseHex, -0.6), "$type": "color" }
+  };
+}
+
+/**
+ * Adjust hex color brightness
+ */
+function adjustBrightness(hex, percent) {
+  const num = parseInt(hex.replace('#', ''), 16);
+  const r = Math.min(255, Math.max(0, (num >> 16) + Math.round(255 * percent)));
+  const g = Math.min(255, Math.max(0, ((num >> 8) & 0x00FF) + Math.round(255 * percent)));
+  const b = Math.min(255, Math.max(0, (num & 0x0000FF) + Math.round(255 * percent)));
+  return `#${((r << 16) | (g << 8) | b).toString(16).padStart(6, '0').toUpperCase()}`;
+}
+
+/**
+ * Update design tokens JSON
+ */
+function updateDesignTokens(tokens, colors) {
+  // Update brand name
+  const brandName = `ClaudeKit Marketing - ${colors.primary.name.split('-').map(w => w.charAt(0).toUpperCase() + w.slice(1)).join(' ')}`;
+  tokens.brand = brandName;
+
+  // Update primitive colors with new names
+  const primitiveColors = tokens.primitive?.color || {};
+
+  // Remove old color keys, add new ones
+  delete primitiveColors.coral;
+  delete primitiveColors.purple;
+  delete primitiveColors.mint;
+
+  // Add new named colors
+  primitiveColors[colors.primary.name] = generateColorScale(
+    colors.primary.base,
+    colors.primary.dark,
+    colors.primary.light
+  );
+  primitiveColors[colors.secondary.name] = generateColorScale(
+    colors.secondary.base,
+    colors.secondary.dark,
+    colors.secondary.light
+  );
+  primitiveColors[colors.accent.name] = generateColorScale(
+    colors.accent.base,
+    colors.accent.dark,
+    colors.accent.light
+  );
+
+  tokens.primitive.color = primitiveColors;
+
+  // Update ALL semantic color references
+  if (tokens.semantic?.color) {
+    const sem = tokens.semantic.color;
+    const p = colors.primary.name;
+    const s = colors.secondary.name;
+    const a = colors.accent.name;
+
+    // Primary variants
+    sem.primary = { "$value": `{primitive.color.${p}.500}`, "$type": "color" };
+    sem['primary-hover'] = { "$value": `{primitive.color.${p}.600}`, "$type": "color" };
+    sem['primary-active'] = { "$value": `{primitive.color.${p}.700}`, "$type": "color" };
+    sem['primary-light'] = { "$value": `{primitive.color.${p}.400}`, "$type": "color" };
+    sem['primary-lighter'] = { "$value": `{primitive.color.${p}.100}`, "$type": "color" };
+    sem['primary-dark'] = { "$value": `{primitive.color.${p}.600}`, "$type": "color" };
+
+    // Secondary variants
+    sem.secondary = { "$value": `{primitive.color.${s}.500}`, "$type": "color" };
+    sem['secondary-hover'] = { "$value": `{primitive.color.${s}.600}`, "$type": "color" };
+    sem['secondary-light'] = { "$value": `{primitive.color.${s}.300}`, "$type": "color" };
+    sem['secondary-dark'] = { "$value": `{primitive.color.${s}.600}`, "$type": "color" };
+
+    // Accent variants
+    sem.accent = { "$value": `{primitive.color.${a}.500}`, "$type": "color" };
+    sem['accent-hover'] = { "$value": `{primitive.color.${a}.600}`, "$type": "color" };
+    sem['accent-light'] = { "$value": `{primitive.color.${a}.300}`, "$type": "color" };
+
+    // Status colors (use accent for success, primary for error/info)
+    sem.success = { "$value": `{primitive.color.${a}.500}`, "$type": "color" };
+    sem['success-light'] = { "$value": `{primitive.color.${a}.300}`, "$type": "color" };
+    sem.error = { "$value": `{primitive.color.${p}.500}`, "$type": "color" };
+    sem['error-light'] = { "$value": `{primitive.color.${p}.300}`, "$type": "color" };
+    sem.info = { "$value": `{primitive.color.${s}.500}`, "$type": "color" };
+    sem['info-light'] = { "$value": `{primitive.color.${s}.300}`, "$type": "color" };
+  }
+
+  // Update component references (button uses primary color with opacity)
+  if (tokens.component?.button?.secondary) {
+    const primaryBase = colors.primary.base;
+    tokens.component.button.secondary['bg-hover'] = {
+      "$value": `${primaryBase}1A`,
+      "$type": "color"
+    };
+  }
+
+  return tokens;
+}
+
+/**
+ * Main
+ */
+function main() {
+  const dryRun = process.argv.includes('--dry-run');
+
+  console.log('🔄 Syncing brand guidelines → design tokens\n');
+
+  // Read brand guidelines
+  const guidelinesPath = path.resolve(process.cwd(), BRAND_GUIDELINES);
+  if (!fs.existsSync(guidelinesPath)) {
+    console.error(`❌ Brand guidelines not found: ${guidelinesPath}`);
+    process.exit(1);
+  }
+  const guidelinesContent = fs.readFileSync(guidelinesPath, 'utf-8');
+
+  // Extract colors
+  const colors = extractColorsFromMarkdown(guidelinesContent);
+  console.log('📊 Extracted colors:');
+  console.log(`   Primary: ${colors.primary.name} (${colors.primary.base})`);
+  console.log(`   Secondary: ${colors.secondary.name} (${colors.secondary.base})`);
+  console.log(`   Accent: ${colors.accent.name} (${colors.accent.base})\n`);
+
+  // Read existing tokens
+  const tokensPath = path.resolve(process.cwd(), DESIGN_TOKENS_JSON);
+  let tokens = {};
+  if (fs.existsSync(tokensPath)) {
+    tokens = JSON.parse(fs.readFileSync(tokensPath, 'utf-8'));
+  }
+
+  // Update tokens
+  tokens = updateDesignTokens(tokens, colors);
+
+  if (dryRun) {
+    console.log('📋 Would update design-tokens.json:');
+    console.log(JSON.stringify(tokens.primitive.color, null, 2).slice(0, 500) + '...');
+    console.log('\n⏭️  Dry run - no files changed');
+    return;
+  }
+
+  // Write updated tokens
+  fs.writeFileSync(tokensPath, JSON.stringify(tokens, null, 2));
+  console.log(`✅ Updated: ${DESIGN_TOKENS_JSON}`);
+
+  // Regenerate CSS
+  const generateScript = path.resolve(process.cwd(), GENERATE_TOKENS_SCRIPT);
+  if (fs.existsSync(generateScript)) {
+    try {
+      execSync(`node ${generateScript} --config ${DESIGN_TOKENS_JSON} -o ${DESIGN_TOKENS_CSS}`, {
+        cwd: process.cwd(),
+        stdio: 'inherit'
+      });
+      console.log(`✅ Regenerated: ${DESIGN_TOKENS_CSS}`);
+    } catch (e) {
+      console.error('⚠️  Failed to regenerate CSS:', e.message);
+    }
+  }
+
+  console.log('\n✨ Brand sync complete!');
+}
+
+main();
--- a/.claude/skills/brand/scripts/validate-asset.cjs
+++ b/.claude/skills/brand/scripts/validate-asset.cjs
@ -0,0 +1,387 @@
+#!/usr/bin/env node
+/**
+ * validate-asset.cjs
+ *
+ * Validates marketing assets against brand guidelines.
+ * Checks: file naming, dimensions, file size, metadata.
+ *
+ * Usage:
+ *   node validate-asset.cjs <asset-path>
+ *   node validate-asset.cjs <asset-path> --json
+ *   node validate-asset.cjs <asset-path> --fix
+ *
+ * For color validation of images, use with extract-colors.cjs
+ */
+
+const fs = require("fs");
+const path = require("path");
+
+// Validation rules
+const RULES = {
+  naming: {
+    pattern: /^[a-z]+_[a-z0-9-]+_[a-z0-9-]+_\d{8}(_[a-z0-9-]+)?\.[a-z]+$/,
+    description:
+      "{type}_{campaign}_{description}_{timestamp}_{variant}.{ext}",
+    examples: [
+      "banner_claude-launch_hero-image_20251209.png",
+      "logo_brand-refresh_horizontal_20251209_dark.svg",
+    ],
+  },
+  dimensions: {
+    banner: { minWidth: 600, minHeight: 300 },
+    logo: { minWidth: 100, minHeight: 100 },
+    design: { minWidth: 800, minHeight: 600 },
+    video: { minWidth: 640, minHeight: 480 },
+    default: { minWidth: 100, minHeight: 100 },
+  },
+  fileSize: {
+    image: { max: 5 * 1024 * 1024, recommended: 1 * 1024 * 1024 },
+    video: { max: 100 * 1024 * 1024, recommended: 50 * 1024 * 1024 },
+    svg: { max: 500 * 1024, recommended: 100 * 1024 },
+  },
+  formats: {
+    image: ["png", "jpg", "jpeg", "webp", "gif"],
+    vector: ["svg"],
+    video: ["mp4", "mov", "webm"],
+    document: ["pdf", "psd", "ai", "fig"],
+  },
+};
+
+/**
+ * Parse asset filename
+ */
+function parseFilename(filename) {
+  const parts = filename.replace(/\.[^.]+$/, "").split("_");
+
+  if (parts.length < 4) {
+    return null;
+  }
+
+  return {
+    type: parts[0],
+    campaign: parts[1],
+    description: parts[2],
+    timestamp: parts[3],
+    variant: parts.length > 4 ? parts[4] : null,
+    extension: path.extname(filename).slice(1).toLowerCase(),
+  };
+}
+
+/**
+ * Validate filename convention
+ */
+function validateFilename(filename) {
+  const issues = [];
+  const suggestions = [];
+
+  // Check pattern match
+  if (!RULES.naming.pattern.test(filename)) {
+    issues.push("Filename does not match naming convention");
+    suggestions.push(`Expected format: ${RULES.naming.description}`);
+    suggestions.push(`Examples: ${RULES.naming.examples.join(", ")}`);
+  }
+
+  // Parse and check components
+  const parsed = parseFilename(filename);
+  if (parsed) {
+    // Check timestamp format
+    if (!/^\d{8}$/.test(parsed.timestamp)) {
+      issues.push("Timestamp should be YYYYMMDD format");
+    }
+
+    // Check kebab-case for campaign and description
+    if (parsed.campaign && !/^[a-z0-9-]+$/.test(parsed.campaign)) {
+      issues.push("Campaign name should be kebab-case");
+    }
+
+    if (parsed.description && !/^[a-z0-9-]+$/.test(parsed.description)) {
+      issues.push("Description should be kebab-case");
+    }
+
+    // Check valid type
+    const validTypes = [
+      "banner",
+      "logo",
+      "design",
+      "video",
+      "infographic",
+      "icon",
+      "photo",
+    ];
+    if (!validTypes.includes(parsed.type)) {
+      suggestions.push(`Consider using type: ${validTypes.join(", ")}`);
+    }
+  }
+
+  return { valid: issues.length === 0, issues, suggestions, parsed };
+}
+
+/**
+ * Validate file size
+ */
+function validateFileSize(filepath, extension) {
+  const issues = [];
+  const warnings = [];
+
+  const stats = fs.statSync(filepath);
+  const size = stats.size;
+
+  let limits;
+  if (RULES.formats.video.includes(extension)) {
+    limits = RULES.fileSize.video;
+  } else if (extension === "svg") {
+    limits = RULES.fileSize.svg;
+  } else {
+    limits = RULES.fileSize.image;
+  }
+
+  if (size > limits.max) {
+    issues.push(
+      `File size (${formatBytes(size)}) exceeds maximum (${formatBytes(
+        limits.max
+      )})`
+    );
+  } else if (size > limits.recommended) {
+    warnings.push(
+      `File size (${formatBytes(size)}) exceeds recommended (${formatBytes(
+        limits.recommended
+      )})`
+    );
+  }
+
+  return { valid: issues.length === 0, issues, warnings, size };
+}
+
+/**
+ * Validate file format
+ */
+function validateFormat(extension) {
+  const issues = [];
+  const info = { category: null };
+
+  const allFormats = [
+    ...RULES.formats.image,
+    ...RULES.formats.vector,
+    ...RULES.formats.video,
+    ...RULES.formats.document,
+  ];
+
+  if (!allFormats.includes(extension)) {
+    issues.push(`Unsupported file format: .${extension}`);
+    return { valid: false, issues, info };
+  }
+
+  // Determine category
+  if (RULES.formats.image.includes(extension)) info.category = "image";
+  else if (RULES.formats.vector.includes(extension)) info.category = "vector";
+  else if (RULES.formats.video.includes(extension)) info.category = "video";
+  else if (RULES.formats.document.includes(extension))
+    info.category = "document";
+
+  return { valid: true, issues, info };
+}
+
+/**
+ * Check if asset exists in manifest
+ */
+function checkManifest(filepath) {
+  const manifestPath = path.join(process.cwd(), ".assets", "manifest.json");
+
+  if (!fs.existsSync(manifestPath)) {
+    return { registered: false, message: "Manifest not found" };
+  }
+
+  try {
+    const manifest = JSON.parse(fs.readFileSync(manifestPath, "utf-8"));
+    const relativePath = path.relative(process.cwd(), filepath);
+    const found = manifest.assets?.find(
+      (a) => a.path === relativePath || a.path === filepath
+    );
+
+    return {
+      registered: !!found,
+      message: found ? "Asset registered in manifest" : "Asset not in manifest",
+      asset: found,
+    };
+  } catch {
+    return { registered: false, message: "Error reading manifest" };
+  }
+}
+
+/**
+ * Generate suggested filename
+ */
+function suggestFilename(original, parsed) {
+  if (!parsed) return null;
+
+  const today = new Date().toISOString().slice(0, 10).replace(/-/g, "");
+  const type = parsed.type || "asset";
+  const campaign = parsed.campaign || "general";
+  const description = parsed.description || "untitled";
+  const ext = parsed.extension || "png";
+
+  return `${type}_${campaign}_${description}_${today}.${ext}`;
+}
+
+/**
+ * Format bytes to human readable
+ */
+function formatBytes(bytes) {
+  if (bytes === 0) return "0 Bytes";
+  const k = 1024;
+  const sizes = ["Bytes", "KB", "MB", "GB"];
+  const i = Math.floor(Math.log(bytes) / Math.log(k));
+  return parseFloat((bytes / Math.pow(k, i)).toFixed(2)) + " " + sizes[i];
+}
+
+/**
+ * Main validation function
+ */
+function validateAsset(assetPath) {
+  const results = {
+    path: assetPath,
+    filename: path.basename(assetPath),
+    valid: true,
+    issues: [],
+    warnings: [],
+    suggestions: [],
+    checks: {},
+  };
+
+  // Check file exists
+  if (!fs.existsSync(assetPath)) {
+    results.valid = false;
+    results.issues.push(`File not found: ${assetPath}`);
+    return results;
+  }
+
+  const filename = path.basename(assetPath);
+  const extension = path.extname(filename).slice(1).toLowerCase();
+
+  // 1. Validate filename
+  const filenameResult = validateFilename(filename);
+  results.checks.filename = filenameResult;
+  if (!filenameResult.valid) {
+    results.issues.push(...filenameResult.issues);
+    results.suggestions.push(...filenameResult.suggestions);
+  }
+
+  // 2. Validate format
+  const formatResult = validateFormat(extension);
+  results.checks.format = formatResult;
+  if (!formatResult.valid) {
+    results.issues.push(...formatResult.issues);
+  }
+
+  // 3. Validate file size
+  const sizeResult = validateFileSize(assetPath, extension);
+  results.checks.fileSize = sizeResult;
+  if (!sizeResult.valid) {
+    results.issues.push(...sizeResult.issues);
+  }
+  results.warnings.push(...sizeResult.warnings);
+
+  // 4. Check manifest registration
+  const manifestResult = checkManifest(assetPath);
+  results.checks.manifest = manifestResult;
+  if (!manifestResult.registered) {
+    results.warnings.push("Asset not registered in manifest.json");
+    results.suggestions.push(
+      "Register asset in .assets/manifest.json for tracking"
+    );
+  }
+
+  // 5. Suggest corrected filename if needed
+  if (!filenameResult.valid && filenameResult.parsed) {
+    const suggested = suggestFilename(filename, filenameResult.parsed);
+    if (suggested) {
+      results.suggestions.push(`Suggested filename: ${suggested}`);
+    }
+  }
+
+  // Overall validity
+  results.valid = results.issues.length === 0;
+
+  return results;
+}
+
+/**
+ * Format output for console
+ */
+function formatOutput(results) {
+  const lines = [];
+
+  lines.push("\n" + "=".repeat(60));
+  lines.push(`ASSET VALIDATION: ${results.filename}`);
+  lines.push("=".repeat(60));
+
+  lines.push(`\nStatus: ${results.valid ? "PASS" : "FAIL"}`);
+  lines.push(`Path: ${results.path}`);
+
+  if (results.issues.length > 0) {
+    lines.push("\nISSUES:");
+    results.issues.forEach((issue) => lines.push(`  - ${issue}`));
+  }
+
+  if (results.warnings.length > 0) {
+    lines.push("\nWARNINGS:");
+    results.warnings.forEach((warning) => lines.push(`  - ${warning}`));
+  }
+
+  if (results.suggestions.length > 0) {
+    lines.push("\nSUGGESTIONS:");
+    results.suggestions.forEach((suggestion) =>
+      lines.push(`  - ${suggestion}`)
+    );
+  }
+
+  // File size info
+  if (results.checks.fileSize?.size) {
+    lines.push(`\nFile Size: ${formatBytes(results.checks.fileSize.size)}`);
+  }
+
+  lines.push("\n" + "=".repeat(60));
+
+  return lines.join("\n");
+}
+
+/**
+ * Main
+ */
+function main() {
+  const args = process.argv.slice(2);
+  const jsonOutput = args.includes("--json");
+  const assetPath = args.find((a) => !a.startsWith("--"));
+
+  if (!assetPath) {
+    console.error("Usage: node validate-asset.cjs <asset-path> [--json]");
+    console.error("\nExamples:");
+    console.error(
+      "  node validate-asset.cjs assets/banners/social-media/banner_launch_hero_20251209.png"
+    );
+    console.error(
+      "  node validate-asset.cjs assets/logos/icon-only/logo-icon.svg --json"
+    );
+    process.exit(1);
+  }
+
+  // Resolve path
+  const resolvedPath = path.isAbsolute(assetPath)
+    ? assetPath
+    : path.join(process.cwd(), assetPath);
+
+  // Validate
+  const results = validateAsset(resolvedPath);
+
+  // Output
+  if (jsonOutput) {
+    console.log(JSON.stringify(results, null, 2));
+  } else {
+    console.log(formatOutput(results));
+  }
+
+  // Exit with appropriate code
+  process.exit(results.valid ? 0 : 1);
+}
+
+main();
--- a/.claude/skills/brand/templates/brand-guidelines-starter.md
+++ b/.claude/skills/brand/templates/brand-guidelines-starter.md
@ -0,0 +1,275 @@
+# Brand Guidelines v1.0
+
+> Last updated: {DATE}
+> Status: Draft
+
+## Quick Reference
+
+| Element | Value |
+|---------|-------|
+| Primary Color | #2563EB |
+| Secondary Color | #8B5CF6 |
+| Primary Font | Inter |
+| Voice | Professional, Helpful, Clear |
+
+---
+
+## 1. Color Palette
+
+### Primary Colors
+
+| Name | Hex | RGB | Usage |
+|------|-----|-----|-------|
+| Primary Blue | #2563EB | rgb(37,99,235) | CTAs, headers, links |
+| Primary Dark | #1D4ED8 | rgb(29,78,216) | Hover states, emphasis |
+
+### Secondary Colors
+
+| Name | Hex | RGB | Usage |
+|------|-----|-----|-------|
+| Secondary Purple | #8B5CF6 | rgb(139,92,246) | Accents, highlights |
+| Accent Green | #10B981 | rgb(16,185,129) | Success, positive states |
+
+### Neutral Palette
+
+| Name | Hex | RGB | Usage |
+|------|-----|-----|-------|
+| Background | #FFFFFF | rgb(255,255,255) | Page backgrounds |
+| Surface | #F9FAFB | rgb(249,250,251) | Cards, sections |
+| Text Primary | #111827 | rgb(17,24,39) | Headings, body text |
+| Text Secondary | #6B7280 | rgb(107,114,128) | Captions, muted text |
+| Border | #E5E7EB | rgb(229,231,235) | Dividers, borders |
+
+### Semantic Colors
+
+| State | Hex | Usage |
+|-------|-----|-------|
+| Success | #22C55E | Positive actions, confirmations |
+| Warning | #F59E0B | Cautions, pending states |
+| Error | #EF4444 | Errors, destructive actions |
+| Info | #3B82F6 | Informational messages |
+
+### Accessibility
+
+- Text on white background: 7.2:1 contrast ratio (AAA)
+- Primary on white: 4.6:1 contrast ratio (AA)
+- All interactive elements meet WCAG 2.1 AA standards
+
+---
+
+## 2. Typography
+
+### Font Stack
+
+```css
+--font-heading: 'Inter', system-ui, -apple-system, sans-serif;
+--font-body: 'Inter', system-ui, -apple-system, sans-serif;
+--font-mono: 'JetBrains Mono', 'Fira Code', monospace;
+```
+
+### Type Scale
+
+| Element | Size (Desktop) | Size (Mobile) | Weight | Line Height |
+|---------|----------------|---------------|--------|-------------|
+| H1 | 48px | 32px | 700 | 1.2 |
+| H2 | 36px | 28px | 600 | 1.25 |
+| H3 | 28px | 24px | 600 | 1.3 |
+| H4 | 24px | 20px | 600 | 1.35 |
+| Body | 16px | 16px | 400 | 1.5 |
+| Body Large | 18px | 18px | 400 | 1.6 |
+| Small | 14px | 14px | 400 | 1.5 |
+| Caption | 12px | 12px | 400 | 1.4 |
+
+### Font Loading
+
+```html
+<link rel="preconnect" href="https://fonts.googleapis.com">
+<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet">
+```
+
+---
+
+## 3. Logo Usage
+
+### Variants
+
+| Variant | File | Use Case |
+|---------|------|----------|
+| Full Horizontal | logo-full-horizontal.svg | Headers, documents |
+| Stacked | logo-stacked.svg | Square spaces |
+| Icon Only | logo-icon.svg | Favicons, small spaces |
+| Monochrome | logo-mono.svg | Limited color contexts |
+
+### Clear Space
+
+Minimum clear space = height of the logo icon (mark)
+
+### Minimum Size
+
+| Context | Minimum Width |
+|---------|---------------|
+| Digital - Full Logo | 120px |
+| Digital - Icon | 24px |
+| Print - Full Logo | 35mm |
+| Print - Icon | 10mm |
+
+### Don'ts
+
+- Don't rotate or skew the logo
+- Don't change colors outside approved palette
+- Don't add shadows or effects
+- Don't crop or modify proportions
+- Don't place on busy backgrounds without sufficient contrast
+
+---
+
+## 4. Voice & Tone
+
+### Brand Personality
+
+| Trait | Description |
+|-------|-------------|
+| **Professional** | Expert knowledge, authoritative yet approachable |
+| **Helpful** | Solution-focused, actionable guidance |
+| **Clear** | Direct communication, jargon-free |
+| **Confident** | Assured without being arrogant |
+
+### Voice Chart
+
+| Trait | We Are | We Are Not |
+|-------|--------|------------|
+| Professional | Expert, knowledgeable | Stuffy, corporate |
+| Helpful | Supportive, empowering | Patronizing |
+| Clear | Direct, concise | Vague, wordy |
+| Confident | Assured, trustworthy | Arrogant, overselling |
+
+### Tone by Context
+
+| Context | Tone | Example |
+|---------|------|---------|
+| Marketing | Engaging, benefit-focused | "Create campaigns that convert." |
+| Documentation | Clear, instructional | "Run the command to start." |
+| Error messages | Calm, solution-focused | "Try refreshing the page." |
+| Success | Brief, celebratory | "Campaign published!" |
+
+### Prohibited Terms
+
+| Avoid | Reason |
+|-------|--------|
+| Revolutionary | Overused |
+| Best-in-class | Vague claim |
+| Seamless | Overused |
+| Synergy | Corporate jargon |
+| Leverage | Use "use" instead |
+
+---
+
+## 5. Imagery Guidelines
+
+### Photography Style
+
+- **Lighting:** Natural, soft lighting preferred
+- **Subjects:** Real people, authentic scenarios
+- **Color treatment:** Maintain brand colors in post
+- **Composition:** Clean, focused subjects
+
+### Illustrations
+
+- Style: Modern, flat design with subtle gradients
+- Colors: Brand palette only
+- Line weight: 2px consistent stroke
+- Corners: 4px rounded
+
+### Icons
+
+- Style: Outlined, 24px base grid
+- Stroke: 1.5px consistent
+- Corner radius: 2px
+- Fill: None (outline only)
+
+---
+
+## 6. Design Components
+
+### Buttons
+
+| Type | Background | Text | Border Radius |
+|------|------------|------|---------------|
+| Primary | #2563EB | #FFFFFF | 8px |
+| Secondary | Transparent | #2563EB | 8px |
+| Tertiary | Transparent | #6B7280 | 8px |
+
+### Spacing Scale
+
+| Token | Value | Usage |
+|-------|-------|-------|
+| xs | 4px | Tight spacing |
+| sm | 8px | Compact elements |
+| md | 16px | Standard spacing |
+| lg | 24px | Section spacing |
+| xl | 32px | Large gaps |
+| 2xl | 48px | Section dividers |
+
+### Border Radius
+
+| Element | Radius |
+|---------|--------|
+| Buttons | 8px |
+| Cards | 12px |
+| Inputs | 8px |
+| Modals | 16px |
+| Pills/Tags | 9999px |
+
+---
+
+## AI Image Generation
+
+### Base Prompt Template
+
+Always prepend to image generation prompts:
+
+```
+{DESCRIBE YOUR VISUAL STYLE HERE - mood, colors with hex codes, lighting, atmosphere}
+```
+
+### Style Keywords
+
+| Category | Keywords |
+|----------|----------|
+| **Lighting** | {e.g., soft lighting, dramatic, natural} |
+| **Mood** | {e.g., professional, energetic, calm} |
+| **Composition** | {e.g., centered, rule of thirds, minimal} |
+| **Treatment** | {e.g., high contrast, muted, vibrant} |
+| **Aesthetic** | {e.g., modern, vintage, minimalist} |
+
+### Visual Mood Descriptors
+
+- {Mood descriptor 1}
+- {Mood descriptor 2}
+- {Mood descriptor 3}
+
+### Visual Don'ts
+
+| Avoid | Reason |
+|-------|--------|
+| {Item to avoid} | {Why to avoid it} |
+
+### Example Prompts
+
+**Hero Banner:**
+```
+{Example prompt for hero banners}
+```
+
+**Social Media Post:**
+```
+{Example prompt for social graphics}
+```
+
+---
+
+## Changelog
+
+| Version | Date | Changes |
+|---------|------|---------|
+| 1.0 | {DATE} | Initial guidelines |