diff --git a/.github/workflows/lint-agents.yml b/.github/workflows/lint-agents.yml
index 67a2bf7..290c9b4 100644
--- a/.github/workflows/lint-agents.yml
+++ b/.github/workflows/lint-agents.yml
@@ -6,6 +6,7 @@ on:
       - 'design/**'
       - 'engineering/**'
       - 'marketing/**'
+      - 'paid-media/**'
       - 'product/**'
       - 'project-management/**'
       - 'testing/**'
@@ -27,7 +28,7 @@ jobs:
         id: changed
         run: |
           FILES=$(git diff --name-only --diff-filter=ACMR origin/${{ github.base_ref }}...HEAD -- \
-            'design/*.md' 'engineering/*.md' 'marketing/*.md' 'product/*.md' \
+            'design/*.md' 'engineering/*.md' 'marketing/*.md' 'paid-media/*.md' 'product/*.md' \
             'project-management/*.md' 'testing/*.md' 'support/*.md' \
             'spatial-computing/*.md' 'specialized/*.md' 'strategy/*.md')
           {
diff --git a/scripts/convert.sh b/scripts/convert.sh
index fb426a5..07720a9 100755
--- a/scripts/convert.sh
+++ b/scripts/convert.sh
@@ -42,7 +42,7 @@ OUT_DIR="$REPO_ROOT/integrations"
 TODAY="$(date +%Y-%m-%d)"
 
 AGENT_DIRS=(
-  design engineering marketing product project-management
+  design engineering marketing paid-media product project-management
   testing support spatial-computing specialized
 )
 
diff --git a/scripts/install.sh b/scripts/install.sh
index b7c1939..d73b003 100755
--- a/scripts/install.sh
+++ b/scripts/install.sh
@@ -259,7 +259,7 @@ install_claude_code() {
   local count=0
   mkdir -p "$dest"
   local dir f first_line
-  for dir in design engineering marketing product project-management \
+  for dir in design engineering marketing paid-media product project-management \
               testing support spatial-computing specialized; do
     [[ -d "$REPO_ROOT/$dir" ]] || continue
     while IFS= read -r -d '' f; do
diff --git a/scripts/lint-agents.sh b/scripts/lint-agents.sh
index 6922164..65051b2 100755
--- a/scripts/lint-agents.sh
+++ b/scripts/lint-agents.sh
@@ -14,6 +14,7 @@ AGENT_DIRS=(
   design
   engineering
   marketing
+  paid-media
   product
   project-management
   testing